Offer summary

Qualifications:

At least 3 years of digital marketing experience, including SEO and SEM., Management experience of 2 or more years., Proficiency with Google AdWords, Tag Manager, and Analytics., Experience with B2B marketing and generating high volumes of inbound leads on a small budget..

Key responsibilities:

Expand and improve SEO and SEM efforts.

Define and implement strategies for customer acquisition and new distribution channels.

Manage digital marketing budget and build brand awareness.

Refine lead generation processes, improve lead quality, and increase conversion rates.

Job description

About Leadbright

We are fast a growing MarTech company specializing in B2B lead generation and AI website content automation. Leadbright is the next innovation in website content and marketing technology.

About your role

As a Digital Marketing Specialist at Leadbright, you will work with client accounts to improve B2B lead generation. Additionally help enhance our LOOP Lead Generation SaaS platform feature set. This role is remote, but once things get to normal you will be working out of downtown Toronto, Ontario office. Working closely with the CEO, you will be responsible for all lead generation processes, from strategy, to implementation, to performance. To be successful, you must have experience generating a high volume of leads with minimal budget. This is a great opportunity to join a company experiencing growth and to help further build out their Digital Marketing team.

Responsibilities:

Expand SEO and SEM efforts and success
Define the strategy for the ongoing expansion of customer acquisition
Define new channels of distribution
Set up new distribution channels
Build the Digital Marketing team — both employees and contractors
Refine product positioning
Refine inbound lead generation process
Improve lead quality
Improve conversion rates
Manage Digital Marketing budget
Build brand awareness
Manage PR efforts
Manage social media accounts and strategy

Qualifications:

3+ years digital marketing experience required
3+ years SEO/SEM experience required
2+ years management experience required
Experience with Google AdWords/Tag Manager/Analytics
Experience with Semrush, Moz, Mouseflow and similar tools
B2B experience required
Experience with a product with a monthly subscription strongly preferred
Must be focused on numbers
Must have experience generating a high volume of inbound leads with a small budget