Influence Marketing Specialist (UGC) (Promova) at Genesis

At Promova, we’re redefining language education to make it accessible, personal, and effective for today’s fast-paced world. Our growing team of 150+ professionals is on a mission to connect people, bridge cultures, and empower lifelong learners—reaching every country except aggressor states (yes, even Antarctica).

We blend AI-driven innovation with human expertise to create tools that help people speak with confidence, embrace new cultures, and truly belong in any language. As part of our team, you’ll make a real impact, work in an environment built on care, quality, and creativity, and grow alongside a community that values progress.

With flexible work options, comprehensive benefits, and endless opportunities for growth, Promova is more than a workplace — it’s a movement.

If you’re ready to help reimagine language learning for today’s world, let’s do it together!

Together with our Paid Acquisition Marketing Team, we're looking for a creative and driven Influence Marketing Specialist (UGC) to supercharge our brand through influencer collaborations and user-generated content. You’ll play a key role in shaping Promova’s presence across social platforms by identifying trends, sourcing creators, and crafting high-impact campaigns that resonate.

About You:

• 1+ year of experience in influencer marketing or UGC content creation/management.
• Strong knowledge of the full influencer marketing cycle: from creator discovery and outreach to campaign execution and analysis.
• Experience creating or managing high-performing UGC on various social networks (META, TikTok, etc.).
• Excellent communication and negotiation skills to manage creator relationships effectively.
• Confident analytical thinker with experience interpreting performance data and deriving insights.
• Understanding of consumer behavior and applied psychology in content perception.
• Basic knowledge of performance marketing metrics.
• Comfortable working cross-functionally with creative, marketing, and production teams.
• English level: Upper-Intermediate (B2) or higher.
• Experience with copywriting or writing briefs/scripts for social media content.

Your Areas of Impact:

• Trendspotting & Creative Strategy: Research market and social media trends, analyze competitors, and uncover user needs to craft relevant and impactful creative concepts.
• Creator Discovery & UGC Management: Search for and qualify influencers and UGC creators on various platforms, ensuring a strong match with campaign goals.
• Creative Collaboration: Propose content ideas, co-create briefs and scripts with the creative team, and help translate strategy into execution.
• Workflow Coordination: Manage contracts and payments, maintain ongoing communication with influencers, and monitor deadlines and deliverables.
• Performance Analysis: Evaluate the success of UGC and influencer campaigns, extract insights, and suggest improvements for ongoing and future activations.
• Process Optimization: Participate in refining influencer search and collaboration workflows, always looking for ways to make things more effective and scalable.
• Content Strategy & Innovation: Stay up to date with the latest formats and ideas in short-form video, social media trends, and audience engagement—especially in the UGC space.

What We Offer:

• A chance to make a real impact at a fast-growing EdTech company with a global mission.
• A strong, creative, and collaborative team that supports your ideas and values innovation.
• An audience of 1M+ monthly users—your work will be seen and felt worldwide.
• A growth culture with mentorship, learning programs, and space to expand your skills.
• Remote-first work environment with flexible schedule and clear career growth paths.
• The opportunity to work with international creators and explore new content formats in one of the most exciting industries today.

Corporate Benefits:

🎓Growth — offered to help develop your skills, advance your career, and reach your full potential: сompensation for additional training at external events and seminars; access to a large electronic library; paid online courses and conferences; Promova English Group; English Classes; Promova Speaking Club, and access to Promova Premium.

🧘🏼Wellbeing — offered to support your overall health, happiness, and resilience: work remotely from any safe location worldwide; flexible work schedule; 20 paid vacation days per year; an unlimited number of sick days medical insurance coverage; mental health support; power station reimbursement; employee discounts and special benefits for remote employees.

🏄🏼‍♂️Fun & Activities — offered to foster informal communication and strengthen social connections among teammates: remote team compensation for gathering and team-building episodes.

Interview Process:

• Pre-screen with Recruiter (40 minutes)
• Test Task
• Interview with the Hiring Manager (1,5 hours)
• Bar-raising (1 hour)

Hit the apply button and let’s create the unicorns together! 🦄