Offer summary

Qualifications:

Minimum of 8 years experience in brand marketing, social media, or content production., Strong creative and copywriting skills with an eye for high-performing content., Project management skills to handle multiple initiatives efficiently., Knowledge of internet culture, memes, and trends; familiarity with crypto or Web3 is a plus..

Key responsibilities:

Develop and execute social media campaigns aligned with brand and product goals.

Create engaging content, including copy and video scripts for various platforms.

Collaborate with cross-functional teams to ensure consistent messaging and creative execution.

Monitor and analyze campaign performance to inform future strategies.

Job description

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About the Opportunity

We’re seeking a creative, innovative social media and brand marketing expert with a passion for crypto and culture to lead our global campaigns. You’ll collaborate with the US brand & social team to bring big ideas to life, craft compelling content calendars, develop eye-catching copy, and stay ahead of trends in both on-chain and off-chain worlds.

This role is perfect for a thinker and doer—someone who can generate fresh campaign ideas, execute quickly, and elevate our brand’s voice across platforms like X (Twitter), TikTok, Instagram, and more.

What You’ll Be Doing

Define and develop campaign and program strategies tailored for crypto-first creative initiatives.
Write and edit engaging, impactful copy and video scripts for multiple platforms (X, TikTok, Instagram, etc.).
Brainstorm, pitch, and develop innovative social-first campaign ideas aligned with brand and product goals.
Create inspiring visual and design briefs to guide creative execution.
Stay current with crypto news, creator trends, and platform updates; bring insights into the team.
Support larger brand campaigns with timely social content, creative input, and storytelling.
Collaborate cross-functionally with design, product, and community teams to ensure consistent messaging.
Track campaign performance, share insights, and derive learnings to enhance future initiatives.

What We Look For In You

8+ years of experience in brand marketing, social media, content production or community growth.
Strong creative thinker with excellent copywriting skills and an eye for high-performing content.
Proven project management ability to handle multiple initiatives efficiently.
Deep understanding of internet culture, memes, and how to adapt trends for brand use.
Familiarity with crypto, trading, or Web3 is a plus (or a strong desire to learn).
Experience with social scheduling and management tools like Sprout, Hootsuite, or native platform tools.
Comfortable working in a fast-paced environment with shifting priorities.
Bonus: Skills in video editing, Figma, Canva, or short-form content production.

Perks & Benefits

Competitive total compensation package
L&D programs and Education subsidy for employees' growth and development
Various team building programs and company events
More that we love to tell you along the process!

OKX Statement:

OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

The base salary range for this position is $200,000 - $250,000 annually. Actual compensation will be based on a number of factors including the candidate’s experience, qualifications, and location. This range is provided in compliance with local laws and regulations for candidates residing in California, New York, and New Jersey.
The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via OKX internal or external careers site.