Web Coordinator

Summary:

The Web Coordinator plays a critical role on the Member Content Strategy team, helping to maintain our website and support the development and execution of key email and SMS campaigns. The Member Content Strategy team is responsible for strategizing, creating, and updating fundraising and cultivation content for the ASPCA’s public- and donor-facing channels, including but not limited to aspca.org, email, SMS, direct mail, telemarketing, canvassing, and concierge efforts. The team collaborates closely with others in Development, as well as with other departments throughout the ASPCA to effectively align content to support the organization’s mission and its achieve fundraising goals.

The Web Coordinator is responsible for helping implement technical updates on the ASPCA website and building integrated campaign content. They will execute and implement strategies and tactics developed by the team to help advance department goals and objectives. Working closely with the Director, Membership they will oversee the online platform functionality. Additionally, they will collaborate across the team in integrated campaign planning, fundraising strategy and testing activities.

• This remote-based position is open to all eligible candidates based within the United States.

What You’ll Get

Compensation

The target hiring range is based on where the employee works, which for remote roles is the employee’s primary location of residence, and its respective cost of labor.  You can view which zone applies to you based on your location (aspca.app.box.com/v/aspcazonetable). For questions regarding locations not on the list, please send an email to Careers@aspca.org for more information.
 

Starting pay for the successful applicant will depend on a variety of factors, including but not limited to education, training, experience, location, business needs, internal equity, market demands or budgeted amount for the role. The target hiring range is for new hire offers only, and compensation may increase beyond the maximum hiring range based on performance over time. The maximum of the hiring range is reserved for candidates with the highest qualifications and relevant experience. The expected hiring salary ranges for this role are set forth below and may be modified in the future. 

• Zone 1: $23.56 – 25.96 / hour

• Zone 2: $25.96 – 28.37 / hour

• Zone 3: $28.85 – 31.25 / hour

Benefits

At the ASPCA, you don’t have to choose between your passion and making a living. Our comprehensive benefits package helps ensure you can live a rewarding life at work and at home. Our benefits include, but are not limited to:

• Affordable health coverage, including medical, employer-paid dental, and optional vision coverage.

• Flexible time off that includes vacation time, sick and bereavement time, paid parental leave, 10 company paid holidays, and paid personal time off that allows you even more flexibility to observe the days that mean the most to you.

• Competitive financial incentives and retirement savings including a 401(k) plan with generous employer contributions — we match dollar for dollar up to 4% and provide an additional 4% contribution toward your future each year.

• Robust professional development opportunities including classes, on-the-job training, coaching and mentorship with industry-leading peers, internal mobility, opportunities to support in the field, and so much more.

For more information on our benefits offerings, visit our website.

Responsibilities:

Responsibilities will include, but are not limited to:
 

Website Production (50%)

• Post provided content to the website via CMS - including but not limited to online forms, blog posts, press releases, articles, and miscellaneous page updates
• Provide image cropping and basic photo editing when required
• Edit HTML/CSS sourcecode when required
• Conduct full quality assurance testing of content posted on the website to ensure accuracy
• For online forms, conduct additional quality assurance of the submission process to ensure data is captured and mapped to the online Customer Relationship Management (CRM) system
• Recommend content or functionality optimizations where possible
• Follow internal workflow for ensuring content is reviewed by appropriate stakeholders, requested revisions are made, and content is launched in a timely manner

Technical Website Assistance (30%)

• Participate in weekly status calls with website vendor
• Help maintain ticketing system for website vendor, post tickets for website bugs, and assist in troubleshooting website issues
• Assist in quality assurance  of website features, module and release updates
• Field website update requests from other teams
• Collaborate with teams to identify website update and implementation needs

Email & SMS Campaigns (20%)

• Build email and SMS campaigns in marketing platforms, based on provided content and direction
• Participate in and contribute to email/online fundraising strategy meetings and discussions, providing functionality recommendations where possible
• Conduct quality assurance (QA) of email and SMS campaigns to correctly display across devices and email service providers
• As required, score and test email subject lines and make recommendations based on deliverability and prior performance
• Send test email and SMS campaigns to stakeholders and gather revisions and approvals, ensuring content is thoroughly vetted and tracked links are checked for quality
• Schedule and monitor email and SMS campaign sends to ensure delivery is completed

• Exemplify the ASPCA’s Core Values:
  • Has Commitment and dedication to improving the lives of animals
  • Demonstrates Ownership and feels responsible for outcomes
  • Believes in Team – that we are stronger together
  • Seeks to Elevate others and reimagine what is possible
  • Focuses on Impact, specifically making change for animals

Qualifications:

• Asks questions to identify needs that may not be stated
• Demonstrates critical thinking and problem-solving skills
• Shows drive, passion, and accountability for effectively executing responsibilities
• Independently plans, organizes, and prioritizes work and projects
• Adapts willingly to new ways of working, relationships, or responsibilities
• Demonstrates growth from past experiences and continuously improves knowledge and skills
• Presents information clearly in verbal and written form, conveying complex concepts in a simple manner
• Manages multiple projects simultaneously
• Collaborates with others in a demanding, fast-paced environment and is a team player

Education and Work Experience:

• Bachelor’s degree or equivalent professional experience required
• A minimum of 2 years of experience in web development required
• Experience working with a CMS outside of basic editing (Drupal required)
• Experience building emails and SMSs in marketing platforms (Salesforce Marketing Cloud preferred)
• Able to write HTML/CSS and familiarity with other programming languages like Javascript/JS and SQL
• Experience using a ticketing system
• Experience presenting to diverse audiences
• Experienced with basic image cropping/editing in Photoshop or similar software (preferred)

Qualifications:

Language:

Education and Work Experience: