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Lead Product Manager, Data Monetization

Remote: 
Full Remote
Contract: 
Full time
Work from: 
United States

Offer summary

Qualifications:

6+ years of product management experience in ad tech, martech, or B2B SaaS., Experience with integrations on platforms like Meta and TikTok., Strong analytical skills and familiarity with A/B testing frameworks., Excellent written and verbal communication skills..

Key responsibilities:

  • Own the product strategy and roadmap for data monetization initiatives.
  • Lead integrations with key advertising platforms and optimize EMQ scores.
  • Collaborate with data science and engineering teams to build scalable infrastructure.
  • Engage with customers to gather feedback and validate product concepts.

Attentive logo
Attentive Marketing & Advertising Large https://attentive.com/
1001 - 5000 Employees
See all jobs

Job description

About the Role
We’re seeking a Lead Product Manager to drive our data monetization strategy, leveraging Attentive’s identity graph and first-party data to improve return on ad spend across platforms. You’ll own initiatives that unlock new value for our customers by powering more efficient, privacy-safe, and AI-enhanced advertising through data products and integrations.

What You'll Accomplish
  • Own the product strategy, roadmap, and executive alignment for data monetization initiatives, with a focus on activating first-party data across ad platforms
  • Lead integrations with key advertising platforms like Meta — including deep familiarity with EMQ (Event Match Quality) scores and optimization levers
  • Collaborate with data science and engineering to build scalable infrastructure for identity resolution, enrichment, and audience activation
  • Partner with legal and compliance to ensure privacy-safe, consent-driven data usage
  • Engage directly with strategic customers to solicit feedback and validate product concepts
  • Define and run hypothesis driven A/B tests to evaluate product impact, in collaboration with go-to-market and analytics teams
  • Track performance metrics, ensure product adoption, and drive continuous iteration based on data insights

    • Your Expertise
  • 6+ years of product management experience, ideally in ad tech, martech, or B2B SaaS
  • Experience building and scaling integrations with Meta, TikTok, or similar social platforms
  • Proven record of driving product launches from alpha through GA with clear success criteria and learning objectives at each stage
  • Understanding of EMQ[1] [2]  scores, identity matching, and the mechanics of social ad targeting strongly preferred
  • Deep analytical skills and familiarity with experimentation frameworks (A/B testing, holdouts, etc)
  • Comfortable working across cross-functional teams including data science, legal, and customer success
  • Excellent written and verbal communication skills
    • You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.

    For US based applicants:
    - The US base salary range for this full time position is $173,200 - $240,000 annually + equity + benefits
    - Equity is a substantial part of the total compensation package
    - Our salary ranges are determined by role, level and location

    #LI-BH1

    Required profile

    Experience

    Industry :
    Marketing & Advertising
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    Data MonetizationProduct ManagementA/B TestingInteractive AdvertisingCross-Functional CollaborationAudience ManagementSocial AdvertisingExploratory TestingTikTok

    Other Skills

    • Analytical Skills
    • Communication
    Are you interested?

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