Offer summary

Qualifications:

3+ years of experience in advertising copywriting, preferably in EdTech or family-focused brands., Strong portfolio demonstrating effective ad copy across Meta, TikTok, and other platforms., Familiarity with Gulf audience tone and cultural nuances., Ability to produce concise, impactful copy under tight deadlines..

Key responsibilities:

Write engaging, conversion-focused copy for digital ad campaigns on Meta, TikTok, and YouTube.

Develop multiple angles, hooks, and voice-over lines from briefs or scripts.

Brainstorm campaign ideas that align with performance goals and brand voice.

Collaborate with media buyers and the marketing team to ensure creative consistency.

Job description

Are you a creative storyteller with a sharp understanding of what makes parents click, engage, and convert? iSchool is hiring a Creative Copywriter to lead the messaging behind our digital ad campaigns across Meta, TikTok, and YouTube – with a laser focus on the GCC region.

Join one of the fastest-growing EdTech platforms in the region and help us inspire the next generation of young programmers and innovators.

✍️ Your Role:

Write engaging, conversion-focused copy for Meta, TikTok, and YouTube ad campaigns.
Develop multiple angles, hooks, captions, and voice-over lines from briefs or video scripts.
Brainstorm fresh campaign ideas that align with our performance goals and brand voice.
Localize messaging for GCC audiences, particularly Saudi Arabia and the UAE.
Collaborate with media buyers, video editors, and the marketing team to ensure creative consistency and impact.

Requirements

3+ years of experience in advertising copywriting, preferably for EdTech or family/parenting-focused brands.
A strong portfolio of ad copy, showing results across Meta, TikTok, and other social platforms.
Familiarity with Gulf audience tone, cultural nuances, and digital content trends.
Ability to produce short, punchy, and high-impact copy under tight timelines.
Strategic thinking and adaptability to iterate fast based on ad performance.

✅ Bonus Points if You:

Have experience writing in Arabic or working with bilingual teams.
Understand ad performance metrics and how to optimize messaging for CTR and conversion.
Previously worked with high-growth startups or direct-response advertising teams.

Benefits