Strategic Marketing Specialist

Job Title: Strategic Marketing Specialist – Omnichannel (Medcomms) 

Reports to: Strategic Marketing Manager – Omnichannel (Medcomms) 

Location: Remote, USA 

Job Status: Full-time, Exempt 

Role Description and Purpose: 

As the Strategic Marketing Specialist– Omnichannel (Medcomms) at CEA, you hold a pivotal position within the Marketing/Engagement team, tasked with assisting in developing, executing, and overseeing marketing strategies and tasks. These efforts are designed to drive high-quality engagement among healthcare professionals (HCPs) across our digital/enduring and live programs, as well as our insights-driven activities. Your primary objective is to ensure the achievement of our sold initiatives' goals through proficient management of lead nurturing, digital strategy/execution, and vendor relationships.  

The ideal candidate is results-oriented and detail-oriented with a passion for executing effective omni-channel marketing initiatives for small, highly targeted in-person and virtual events. 

Responsibilities: 

Key Responsibilities: 

• Assist with and manage deliverables and outcomes of marketing strategies aimed at enhancing HCP engagement across our live programs, as well as our insights-driven activities.
• Identify and recruit specific HCPs for virtual and in-person events by leveraging multiple databases and NPI matching (list matching).
• Query diverse databases to optimize target list match success rate effectively.
• Create comprehensive marketing campaigns that utilize omnichannel tactics that engage target audiences effectively.
• Design and optimize email campaigns and landing pages to enhance user engagement and improve conversion rates.
• Manage trackers and analyze data to derive actionable insights and continuously improve marketing campaigns.
• Support the Events team with booking venues, predominantly restaurants with private dining rooms, from outreach through contract and event execution.
• Collaborate cross-functionally to develop HCP marketing materials and campaign assets that drive measurable engagement for sponsored content. Ensure compliance with MLR regulations, including materials reviews and approval processes.
• Provide exemplary service pre/post campaign in order to meet contractual obligations by monitoring program performance.

• Meet all marketing goals efficiently and cost-effectively, driving high-quality HCP engagement.
• Proactively communicate marketing strategy and performance progress with key stakeholders, taking initiative to provide progress reports and creatively troubleshoot as needed.

Qualifications: 

• Proven track record of 1+ years in crafting highly effective marketing campaigns, covering copywriting, email production/automation, landing page development, etc., with a demonstrated history of delivering tangible results and implementing robust tracking systems.
• Strong proficiency in Excel for list matching, database querying, marketing analytics, and reporting is a must.
• Detail-oriented and organized, capable of managing multiple projects simultaneously, comfortable with ambiguity, and adept at leading and collaborating with teams, vendors, and management.
• Passion for data-driven decision-making, with the ability to present information persuasively to stakeholders.
• Exceptional organizational and critical problem-solving skills, with experience analyzing data and insights. Motivated to troubleshoot and explore all avenues, with a keen sense of when and how to escalate issues. 
• Self-starter, enthusiastic about achieving significant growth goals and objectives within a rapidly evolving market landscape.
• Proven ability to thrive in fast-paced, high-growth environments, preferably with exposure to startups, where adaptability to change is essential.
• Experience in pharmaceutical marketing or familiarity with MLR compliance is advantageous.
• GA and marketing automation certifications highly desirable. Marketo experience is a plus. 
• Experience with data visualization platforms. Power BI experience is a plus.
• Bachelor's degree in marketing, business, or a related field.

Travel Requirements:  

• Up to 10% of the time between offices as needed

This job description should not be construed to imply that these requirements are the exclusive standards of the position. Incumbents will follow any other instructions and perform other related duties as may be required by their supervisor.