Retail Regional Sales Manager

Regional Sales Manager – Southeast USA, Retail Division
Territory: Sunbelt States (Florida to Texas)

Position Summary:
Bridor is seeking a high-performing, entrepreneurial-minded Regional Sales Manager to lead and grow our retail grocery business across the Sunbelt region, from Florida to Texas.

This role is ideal for a results-oriented sales leader who brings strong experience in the retail food industry, particularly in in-store bakery and deli departments. The ideal candidate has a solid network of retail buyers and brokers—experience with Publix is preferred, though background with other key Sunbelt retailers such as H-E-B, Albertsons/Safeway, Southeastern Grocers, and Kroger divisions is also highly valuable.

A proven ability to lead category review processes and deliver impactful sales presentations is essential.

Key Responsibilities:

• Grow Bridor’s footprint within major Sunbelt grocery chains, focusing on in-store bakery and deli
• Own the category review process, including preparing and delivering compelling, data-driven presentations to retail buyers
• Develop and execute strategic business plans for key accounts to support long-term growth
• Build and strengthen relationships with buyers, brokers, and retail decision-makers, with a strong preference for experience at Publix
• Conduct product demonstrations and in-store baking presentations to support product education and sell-through
• Collaborate closely with broker and distributor partners to align strategies and drive execution
• Monitor market trends, customer needs, and competitive activity to adjust strategies in real time
• Represent Bridor at trade shows, industry events, and customer meetings

Who You Are:

• A proactive and persuasive sales professional with deep experience in the retail grocery sector
• Experienced working with in-store bakery and deli departments and navigating buyer relationships
• Strong network within Publix and/or other leading Sunbelt-based grocery chains
• Skilled in managing category reviews and delivering high-impact presentations
• Self-motivated, organized, and entrepreneurial in approach
• Effective communicator who builds trust and long-term partnerships

Minimum Requirements:

• Bachelor’s degree or equivalent relevant experience
• 5+ years of sales experience in the retail food industry, with bakery or deli preferred
• Demonstrated success managing a regional territory and driving account growth
• Direct experience with category reviews and product placement strategy
• Excellent presentation, negotiation, and relationship-building skills

Preferred Qualifications:

• Experience selling into Publix and/or similar Sunbelt chains (e.g., H-E-B, Kroger divisions, Albertsons, Southeastern Grocers)
• Knowledge of food safety standards (GMPs, HACCP, BRC)
• Proficiency in Microsoft Office and CRM systems (e.g., Salesforce)

Working Conditions:

• Travel required: 50–70% across the Sunbelt territory
• Remote/home-based position with flexibility and autonomy
• Full-time role with occasional weekend travel for trade shows or events