Offer summary

Qualifications:

3+ years of experience with Facebook/Instagram ads focused on lead generation., Native-level Mandarin writing and storytelling skills are essential., Proven portfolio of high-converting ads, emails, and landing pages., Strong understanding of funnel strategy, A/B testing, and audience segmentation..

Key responsibilities:

Plan, launch, and optimize Facebook and Instagram ad campaigns for lead generation.

Write and oversee emotionally engaging Mandarin copy that drives action.

Analyze campaign performance weekly and provide actionable insights.

Collaborate with sales, content, and operations teams to align on lead conversion goals.

Job description

We are hiring a Media Buyer (Chinese Copywriting), remote role to lead performance marketing efforts for our client, immigration consulting firm. If you are an expert in Facebook/Instagram Ads, can write compelling content in Mandarin, and want your work to have a real-world impact, we encourage you to apply.

Key Responsibilities

Plan, launch, and optimize Facebook and Instagram ad campaigns focused on lead generation
Write or oversee emotionally engaging Mandarin copy that builds trust and drives action
Develop creative ad concepts, headlines, and landing pages that convert
Segment audiences and test various hooks, formats, and content angles
Manage lead forms and funnels to capture, qualify, and nurture prospects
Analyze campaign performance weekly and provide actionable insights
Stay ahead of Meta Ads Manager updates and best practices
Work cross-functionally with sales, content, and ops teams to align on lead conversion goals
Maintain a marketing calendar aligned with broader campaigns and seasonal trends

Requirements

3+ years of hands-on experience with Facebook/Instagram ads, focused on lead gen
Native-level Mandarin writing and storytelling skills (this is a must!)
Proven portfolio of high-converting ads, emails, and landing pages
Strong grasp of funnel strategy, A/B testing, and audience segmentation
In-depth knowledge of Meta Ads Manager (including CAPI, events, campaign structure)
Confident in reading data, interpreting results, and optimizing campaigns accordingly
Outcome-driven mindset focused on CPL, lead quality, and ROI
Able to work independently in a fast-paced, results-driven environment
Bonus: Familiarity with creative tools like Canva, CapCut, or similar