Senior SEO Analyst

Porch Group is a leading vertical software and insurance platform and is positioned to be the best partner to help homebuyers move, maintain, and fully protect their homes. We offer differentiated products and services, with homeowners insurance at the center of this relationship. We differentiate and look to win in the massive and growing homeowners insurance opportunity by 1) providing the best services for homebuyers, 2) led by advantaged underwriting in insurance, 3) to protect the whole home.

As a leader in the home services software-as-a-service (“SaaS”) space, we’ve built deep relationships with approximately 30 thousand companies that are key to the home-buying transaction, such as home inspectors, mortgage companies, and title companies.

In 2020, Porch Group rang the Nasdaq bell and began trading under the ticker symbol PRCH. We are looking to build a truly great company and are JUST GETTING STARTED.

Job Title: Senior SEO Analyst
Location: United States
Workplace Type: Remote

Job Summary

We’re looking for a Senior SEO Analyst to lead organic growth across two consumer-facing brands within our moving services line of business. Reporting directly to the Head of Organic Marketing, this role is a key contributor to both strategy and execution, with a strong focus on content and authority-building initiatives. The ideal candidate brings a holistic approach to owned media—balancing SEO content strategy with a cross-channel approach. This is a strategic role for someone who knows how to lead SEO initiatives, collaborate cross-functionally, and deliver measurable results that move the business forward.

What You’ll Do

• Own SEO execution across two key brands, integrating analytics, content strategy, and digital PR into a cohesive and impactful owned media approach

• Partner with Editorial, Design, Product and Engineering teams to ensure SEO is embedded across the entire site and content lifecycle

• Conduct in-depth keyword and competitive research to identify opportunities for visibility, ranking improvements, and new content creation

• Develop SEO briefs and oversee content optimization efforts, ensuring published work meets both user needs and search demand

• Analyze organic performance data to uncover insights, spot trends, and drive continuous iteration

• Collaborate with Content, and PR teams to support link-building, digital PR efforts, and topical authority

• Communicate performance updates, roadmaps, and key SEO initiatives to the leadership team

• Create and maintain reporting dashboards to monitor rankings, traffic, engagement, and conversion performance across owned properties

• Stay on top of search engine algorithm updates, industry changes, and evolving SERP features to keep our brands ahead of the curve

• Contribute to forecasting, quarterly planning, and testing frameworks within the SEO and content functions

What You’ll Bring

• 6–7+ years of SEO experience, with a strong focus on content-led growth and owned media strategy

• Proven track record driving SEO success through content strategy, keyword-driven editorial planning, and on-page optimization

• Understanding of how SEO integrates across content, UX, site architecture, and authority-building efforts

• Strong analytical skills; comfortable using tools like SEO Clarity, SEMrush, Ahrefs, Screaming Frog, GA4, GSC, Looker/Studio, and BigQuery

• Experience working cross-functionally to influence content strategy, shape editorial output, and implement SEO best practices at scale

• Working knowledge of technical SEO, with the ability to partner effectively with engineering teams

• Excellent communication skills, with the ability to present insights, make recommendations, and advocate for SEO to senior stakeholders

• A proactive, resourceful mindset—able to drive projects forward independently while remaining collaborative

• (Bonus) Experience contributing to digital PR or earned media strategies to support organic authority-building

• (Bonus) Prior experience mentoring or managing SEO team members, with aspirations to grow into a people leader

What’s next?

Submit your application and our Porch Group Talent Acquisition team will be reviewing your application shortly! If your resume gets us intrigued, we will look to connect with you for a chat to learn more about your background, and then possibly invite you to have virtual interviews. What's important to call out is that we want to make sure not only that you're the right person for us, but also that we're the right next step for you, so come prepared with all the questions you have!

Porch is committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard and empowered to bring their full, authentic selves to work.

Porch is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable laws, regulations, and ordinances.

Porch Group is an E-Verify employer. E-Verify is a web-based system that allows an employer to determine an employee's eligibility to work in the US using information reported on an employee's Form I-9. The E-Verify system confirms eligibility with both the Social Security Administration (SSA) and Department of Homeland Security (DHS). For more information, please go to the USCIS E-Verify website.