Offer summary

Qualifications:

3-4 years of marketing experience, preferably in CRM or lifecycle marketing., Hands-on experience with CRM platforms and email marketing tools, especially Leanplum and Clevertap., Strong analytical skills with familiarity in using GA4, Mixpanel, or similar analytics tools., Tech-savvy with knowledge of no-code tools like Unbounce and Canva for creating marketing assets..

Key responsibilities:

Design and deliver targeted lifecycle marketing campaigns for customer engagement and retention.

Manage key customer communications and optimize the customer journey across various touchpoints.

Analyze performance metrics and report insights using analytics tools.

Support partnerships and ensure smooth execution and tracking of marketing campaigns.

Job description

What we are looking for

We are a leading online yoga platform looking for a Marketing Specialist (CRM & Growth) to take charge of customer engagement, retention, and growth. In this role, you’ll design and deliver targeted lifecycle marketing campaigns, manage key customer communications, and help optimize the customer journey across touchpoints.

Location: Remote, but must be living in the Netherlands (with availability to join the team in Amsterdam once a month)
Working hours: Part-time (32 hours per week)
Contract: This contract is limited for one year (with possibility to reconduct)

You will

You’ll work hands-on with CRM tools (such as Leanplum and Clevertap) to design automated workflows, set up segmentation, and personalize messaging, all while keeping a close eye on performance metrics and opportunities to improve. If you’re passionate about data-driven marketing, automation, and crafting great customer experiences, we’d love to hear from you!

You will also:

Develop lifecycle marketing campaigns across key stages (new sign-up, activation, retention, win-back)
Work with CRM tools to build, automate, and optimize campaigns
Analyze performance metrics in GA4, Mixpanel, and other analytics tools, reporting on key numbers and insights
Use no-code tools (Unbounce, Canva, etc.) to create marketing assets
Support partnerships and collaborations to amplify marketing efforts
Ensure smooth campaign execution and performance tracking

What you bring to the table

3 - 4 years of marketing experience, ideally in a CRM, growth, or lifecycle marketing role
Hands-on experience with CRM platforms and email marketing tools (bonus points for experience with Leanplum and/or Clevertap)
Solid understanding of customer segmentation and audience targeting
Strong analytical skills, with experience using GA4, Mixpanel, or similar tools
Familiarity with no-code tools (like Unbounce, OptinMonster, Canva) for creating landing pages or visuals
Tech-savvy, curious, and eager to explore new marketing tools and platforms

What you get

You’ll join a passionate, ambitious marketing team where you can bring your ideas to the table, test new approaches, and make a measurable impact
We offer a flexible remote setup with occasional meetups in Amsterdam
Your own access to the YogaEasy platform

What's next

Are you passionate about what you do? Apply now. Send your resume and a cover letter in English, by email to our HR Manager Anja at: yogaeasy-jobs@m.personio.de.
We are looking forward to meeting you.

Apply for this job

About us

YogaEasy is Europe's leading online yoga studio. With thousands of yoga videos from 50 internationally renowned yoga teachers, 50 in-depth yoga programs, live classes, 2 apps, and an online yoga magazine, we are the most significant yoga platform in Europe. In addition to the online yoga studio, YogaEasy has created the Academy—a virtual teaching space for dedicated yoga teachers and students who want to develop professionally and personally. The YogaEasy Academy offers yoga teacher training and workshops with hand-picked top yoga instructors in the world.

You want to work in a self-determined, sustainable and warm environment? Then YogaEasy is the right place for you! Our team of yoga teachers, content and marketing experts as well as developers and IT professionals ensure that our customers have access to new practice videos, interviews and tutorials as well as exciting articles and programs about the world of yoga every day - and of course that YogaEasy continues to grow. Would you like to become part of our team and support us in bringing yoga to the world as a way of life? Then apply with us now!

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