The Producer Roaster Forum (PRF) is the leading event connecting coffee producers and roasters. Held twice a year in coffee-producing countries, PRF facilitates direct relationships, knowledge sharing, and innovation across the global coffee supply chain.
We’re looking for an experienced Sales & Relationship Manager to join our team, based in Spanish-speaking LATAM. The ideal candidate will have 3+ years of experience in sales or account management. Familiarity with specialty coffee and its key players is a significant advantage. You’ll be working directly with stakeholders across the entire coffee supply chain, including coffee roasters, exporters, producers, green coffee traders, and importers.
PRF is part of PDG Global, which also includes the trade publications Perfect Daily Grind and Coffee Intelligence, as well as the upcoming Global Coffee Awards launching in 2025.
You’ll also support the launch and growth of new strategic projects under the PRF brand, including the Global Coffee Awards, an international competition designed to recognize the world’s best coffee roasters.
About the Role
This is a full-time, permanent, remote position, with occasional in-person meetups. You’ll be responsible for managing and selling a diverse range of PRF offerings. This includes exhibition booths, branded activations, cupping sessions, bar service slots, workshops, and sponsorship packages.
This is a highly relational role. It’s ideal for someone who loves speaking with people, spotting business opportunities, and building meaningful connections across cultures and markets. You’ll manage the sales pipeline for PRF projects, nurturing leads, closing deals, and working with internal teams to ensure smooth delivery.
Key Responsibilities
- Work independently according to an existing sales strategy to meet revenue targets
- Sell sponsorship packages, event booths, cupping sessions, and PRF-related services
- Identify and pursue new sales opportunities for sponsorships and long-term partnerships
- Maintain strong working relationships with existing clients & sponsors
- Build strong relationships with stakeholders across the supply chain: roasters, exporters, producers, importers, and more
- Communicate with our team to coordinate project launches
- Join regular meetings to update other team members on sales
- Regularly meet with the CEO and COO to provide updates on revenue goals
Essential Skills & Experience
- Bilingual (English & Spanish)
- At least 2 years’ experience in a client-facing sales or account management role
- Excellent communication and interpersonal skills
- Track record of developing and executing a sales strategy
- Experience with G Suite
Desirable Skills
- Experience with HubSpot
- Experience with specialty coffee
- Experience working in international teams
How to Apply
If you are interested, please email your CV to info@producerroasterforum.com with your notice period and salary expectations in local currency. Please send all details in English.
