CRM Marketing Manager - Wirex Private

About Us

At Wirex, we believe everyone should have access to the benefits of digital currency. We were the first to launch a crypto-enabled debit card and we’re still ahead of the game – offering intuitive, secure ways to buy, exchange and spend crypto.
We must be doing something right, because more than 6 million people across 130 countries are helping to change the world by using Wirex. 

Help us shape the future of digital finance!

The Role 

We’re now looking for a smart, hands-on CRM Marketing Specialist to support our growing Wirex Private product for high-value users. You’ll be pivotal in designing and executing sophisticated acquisition and retention strategies for our most valued users. With a split focus of 30% acquisition (Wirex Retail and selected external channels) and 70% retention (automation, upscaling, loyalty), the CRM Marketing Specialist will help deliver a world-class, tailored experience. 

What You’ll Do 

• Build engaging user journeys across email, push, and in-app using tools like Braze. 

• Own retention strategies that drive user loyalty and engagement. 

• Work with Data, Content, and Product teams to personalise messaging for high-value users. 

• Monitor performance metrics (activation, retention, LTV) and run experiments to optimise results. 

• Keep on top of crypto trends and what’s working in HNWI engagement. 

What We’re Looking For 

• 2–4 years’ CRM or lifecycle marketing experience. 

• Working knowledge of tools like Braze
  or equivalent
  CRM platforms. 

• Comfortable using data to segment audiences and test campaigns. 

• Hands-on experience with A/B testing, cohort analysis, and CRM performance metrics. 

• Interest in fintech or crypto (you don’t need to be a pro - but curiosity is key!). 

• Strong writing, organisation and collaboration skills. 

• Fluent in English (written and verbal) 

Perks & Benefits 

• Remote-first with flexible hours 

• Extra days off for birthdays and service milestones 

• Enhanced annual leave 

• Annual training allowance 

• Wirex product perks and incentives  

• Plenty of room to grow