Growth Marketing Specialist

Join PhotoShelter, a leading SaaS company in digital asset management trusted by nearly 2,000 brands including Major League Baseball, Harvard University, the NFL, and FreshDirect. We empower teams to manage and distribute visual content seamlessly. As we scale, we’re seeking a Growth Marketing Specialist to help bolster our demand generation initiatives across omnichannel digital landscapes.

You will collaborate closely with the existing team to execute cutting-edge campaigns across paid search, programmatic media, web optimization, and personalized email marketing. Your contributions to data-driven reporting and agile optimization will be crucial in accelerating qualified pipeline growth. This is an exceptional opportunity for a digitally savvy marketer to expand their expertise in a fast-paced B2B SaaS environment.

Key Responsibilities

Website Optimization & Conversion Rate Optimization (CRO)

• Develop and manage dynamic landing pages in WordPress, ensuring seamless integration of analytics and tracking for campaign attribution.
• Employ advanced analytics, user behavior tools, and AI-powered insights to analyze website performance, identify friction points, and implement CRO strategies to maximize lead generation.
• Implement strategies to optimize content for AI-driven search experiences and leverage knowledge graphs to enhance organic discoverability and brand presence in SERPs.

Email Marketing & Marketing Automation

• Work closely with Senior Growth Marketing Manager and Demand Generation Director to deploy automated email sequences in Marketo, leveraging dynamic content and audience segmentation to deliver personalized experiences.
• Analyze email campaign performance using real-time analytics to optimize deliverability, open rates, and conversion rates across complex nurture and outbound workflows.

Event Marketing & Lead Nurturing

• Utilize data enrichment tools to identify and segment event attendees, developing multi-touch outreach strategies to engage qualified prospects across digital channels.
• Coordinate hybrid event logistics, enabling seamless collaboration between virtual and in-person attendees, and providing digital enablement resources to the sales team.
• Orchestrate post-event lead nurturing campaigns utilizing marketing automation and CRM integration to drive engagement and conversion.

Data Analytics & Performance Optimization

• Aggregate and analyze multi-channel performance data from paid media, email campaigns, SEO platforms, and CRM systems to evaluate campaign effectiveness.
• Develop interactive marketing dashboards to visualize data, identify trends, and monitor key performance indicators across the marketing funnel.
• Employ predictive analytics and machine learning to derive actionable insights for campaign optimization, A/B testing, and strategic decision-making.

Requirements

• 2-5 years of progressive experience in digital marketing, with a focus on B2B SaaS or related industries.
• Strong foundational knowledge of paid search, SEO, and marketing automation best practices.
• Proficiency with marketing technology platforms such as Salesforce, Marketo, WordPress, and Google Analytics 4.
• Exceptional organizational skills and meticulous attention to detail in data management and campaign execution.

Preferred Qualifications

• Expertise in advanced analytics, Google Search Console, AI-powered SEO tools, account-based marketing (ABM) strategies, and full-funnel website optimization.
• Willing to work ET timezone

Benefits

We're offering:

• An inspired environment. Inc. Magazine named PhotoShelter one of the fastest growing companies in the US and we’ve been awarded one of the Best Places To Work in NYC by InternetWeek with special recognition for our employee happiness scores.
• Visual Media industry expertise through exposure to amazing photographers and videographers and new trends in the industry.
• Benefits. We offer the usual good stuff. Competitive annual salary, variable pay incentives, 401(k) with company match, insurance coverage (medical, dental and vision, life), generous PTO, and commuter benefits.
• Compensation range for this role is $75k - $85k annual base salary.

Our Commitment to Diversity, Equity & Inclusion:

The team at PhotoShelter has a set of foundational values – among them are “we operate with heart” and “our integrity drives everything.” As these values guide our company, PhotoShelter is committed to maintaining a welcoming and respectful workplace that celebrates each employee’s unique identity. We recognize that diverse viewpoints and experiences are essential to the success of our team. Alongside our commitment to photographers and creative teams, we in turn ensure that team members from all backgrounds are supported to grow creatively and professionally in their careers at PhotoShelter. We’re proud to be an equal opportunity employer, and are committed to providing all employees with a work environment that celebrates individuality and remains free from any form of discrimination and harassment. It’s not about our bottom line, it’s about the core values that drive us forward. Our management team and hiring managers are mindful of the needs of our unique community, ensuring that our workplace is inclusive, welcoming and safe for all.