Marketing Strategist II

Summary

We’re passionate about helping hard-working entrepreneurs grow their property management and real estate investment businesses. We’re a collective of uniquely talented individuals who are at the top of our game and are determined to get better at what we do every day. Our determination to make our customers’ lives better and break records is contagious—you find yourself becoming intensely passionate about the work that we do, even if the property management and real estate industry were never on your radar before you got here.

You’ll be a member of RealPage’s Mixed Use division marketing team, which focuses on Buildium, Propertyware, and All Property Management. We’re an entrepreneurial group; we operate autonomously, like a start-up, but with the security of a billion-dollar company. You'll work in a supportive environment where bad puns and adventurous ideas are celebrated.

What You’ll Do

• As a Senior Product Marketing Manager, positioning, product launches, competitive analysis, and packaging is your passion. You are an equal parts driver and collaborator - you know when to push and when to listen. At the center of everything is the customer, and you put yourself in the customers’ shoes to develop crystal clear value propositions, positioning, messaging, pricing, and packaging.
• You’re coming to Realpage’s Mixed Use division at an exciting time when growth and scale is at the center of all that we do and you’ll be part of a team that sits at the intersection of marketing, product, sales, customer support, and the market. You’ll be charged with crafting the strategy around the messaging and marketing for new launches. This position will report to the Director of Product Marketing.
  
  
  
  

Primary Responsibilities

• Develop product, feature, and service positioning, packaging, messaging, and supporting documentation for GTM launches.
• Lead go-to-market initiatives, customer segmentation, and marketing campaigns from conceptualization through execution for new products, features and add-ons.
• Partner with product and engineering in the development of product roadmap and market strategy to establish differentiation in our product offerings and maximize revenue opportunities.
• Develop and implement pricing and packaging strategies to optimize revenue and market penetration.
• Lead analysis of the market, customers, and competitive landscape that results in actionable insights.
• Develop high-impact content (e.g., sales documentation, product videos, website copy, and other forums) to articulate the benefits of our products to the world.
• Educate our customers, expose them to the breadth of our product, and help drive feature adoption.
• Speak and present both internally and externally to promote the story of our product.
• Help define new processes and improve existing ones when it comes to working cross-functionally and executing on go-to-market strategies.
  
  
  
  

Required Knowledge/Skills/Abilities

• 7+ years of Product Marketing experience
• Exceptional writing and storytelling capabilities - you need to be able to write in layman’s terms, clearly communicating the unique value proposition for each product in our portfolio
• Experience building positioning, packaging, and pricing models
• Ability to work in cross-functional teams across the organization, interfacing with marketing, product, engineering customer success, and sales
• Strong strategic and analytical skills, with the ability to synthesize complex data and deliver clear, actionable insights.
• Experience with a SaaS software company a requirement
• BA, but we’re less concerned with your degree than we are with your experience
  
  
  
  

What We Offer

At RealPage, we’re always looking for talented professionals who thrive in a learning work environment that continually supports individual greatness. We foster a culture of innovation and creativity. It is the things you do that bring out the best of you and RealPage.

RealPage considers qualified applicants without regard to gender, sexual orientation, gender identity, religion, race, national origin, age, veteran status, or disability status. We celebrate diversity and are committed to building an inclusive work environment where all teammates feel a sense of belonging while bringing their authentic selves to the table and being valued for it.

Salary And Benefits

• RealPage provides a competitive salary package along with a comprehensive benefit plan that includes:
• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Paid time off and holidays.
• Professional development opportunities.
• Performance-based bonus based on position.
  
  
  
  

Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance.

Equal Opportunity Employer: RealPage Company is an equal opportunity employer and committed to creating an inclusive environment for all employees.