Offer summary

Qualifications:

7+ years in SEO and Digital Marketing with a focus on technical SEO and content strategy., 3+ years of experience in generative AI applications and LLM strategy., Strong understanding of LLM training and content citation., Proven leadership experience with exceptional communication skills..

Key responsibilities:

Own and evolve the integrated SEO and GEO strategy to drive growth in organic traffic and brand authority.

Serve as the authority on LLMs and AI search experiences, adapting strategies to algorithm shifts.

Build reporting frameworks to communicate SEO/GEO performance to executive leadership.

Lead and mentor a high-performing team while fostering collaboration across departments.

Job description

Ignite Visibility is an award-winning national to local mid-sized digital marketing agency with a fully remote team and offices in sunny San Diego, CA and Orlando, FL. We’re seeking a VP, Generative Search & Search Engine Optimization to lead our dual-front strategy in traditional SEO and the rapidly evolving landscape of generative engine optimization (GEO). This leader will refine and execute a modern organic visibility strategy that drives growth across search engines and AI-powered platforms like Google AI Overviews, Bing Copilot, Perplexity, ChatGPT, TikTok/Instagram search. This role is pivotal in bridging classical SEO strategies with language model optimization ensuring brand visibility in algorithmic and AI-curated search environments.

The VP, Generative Search & SEO requires a deep understanding of how content and multimedia assets are parsed by LLMs and how to structure narratives for AI-driven content discovery.

Key Responsibilities

SEO & Generative Search Strategy

Own and evolve the company’s integrated SEO and GEO strategy to drive measurable growth in organic traffic, AI mentions, brand authority, and conversions.
Serve as the organization's authority on LLMs, AI search experiences, and evolving search ecosystems (e.g., Search Generative Experience, AI snapshots).
Leverage AI to help clients succeed in an SEO landscape increasingly shaped by AI-driven interfaces, search generative experiences, and intelligent content delivery.
Optimize digital and multimedia content assets to improve search visibility for LLM ingestion and output.
Work cross-functionally to build scalable frameworks for AI-assisted workflow automation, enhancements and LLM assisted task completion.

Reporting & Measurement

Ensure that AI SEO initiatives are in line with overarching business goals and deliver tangible value to clients.
Lead R&D on AI’s impact on search behavior, adapting strategies to algorithm shifts (e.g., Google’s SGE, OpenAI-Bing integration).

Build dashboards/reporting frameworks to communicate performance of SEO/GEO initiatives to executive leadership.
Define KPIs for LLM visibility, AI mentions, traffic, rankings, and business impact.

Client & Industry Leadership

Act as a strategic advisor to clients seeking to future-proof their organic traffic and lead in the AI-driven future of search and brand discovery.
Represent Ignite as a Generative Search & Search Engine Optimization pioneer through whitepapers, webinars, and industry panels.
Educate teams and clients on AI’s role in search evolution.

Team Development & Cross-Functional Collaboration

Lead, mentor, and grow a high-performing team of SEO Directors, Strategists, and Managers.
Foster collaboration with social, PR, content, and creative teams to unify AI-driven search discovery efforts.

Qualifications

7+ years in SEO and Digital Marketing with experience in technical SEO, content strategy, and data analytics.
3+ years in generative AI applications, LLM strategy, or experience influencing brand visibility in AI models (ChatGPT, Claude, Gemini, etc.).
Strong understanding of how LLMs are trained, how they cite content, and how to influence their outputs.
Experience with tools like Google Search Console, SEMrush/Ahrefs, Screaming Frog, and familiarity with AI prompt testing and model auditing platforms.
Proven leadership experience managing teams, cross-functional stakeholders, and scaling SEO teams.
Exceptional communication and presentation skills with ability to translate complex AI/SEO concepts into strategic insights tailored to executives and clients.

Why Join Ignite Visibility?

Lead at the intersection of traditional and Generative Search to shape the future of search.
Drive productized solutions for multiple brands and verticals.
Work with a cutting-edge team in a fast-evolving industry.
Competitive salary base plus bonus
Flexible paid time off (FTO)
Comprehensive benefits: Medical, Dental, Vision, 401K, EAP, PTO, Holiday Time Off
Fully remote-first workforce
Employee advancement and clear growth potential
Company-sponsored professional development opportunities
Top-Tier Franchise Marketing Supplier by Entrepreneur Magazine (2018-2024)
A collaborative environment focused on client success and career development
Two-time Landy Award Winner (Search Marketer of the Year & Best Paid Search Initiative)
Named Fastest-Growing Private Companies in San Diego (2016-2022)
Named Best Place to Work in San Diego 2017, 2020, 2024
Named a Inc. 5000 Fastest Growing Company 2017-2024