Senior Paid Social Campaign Manager - PDF Expert

The Paid Social Campaign Manager will be responsible for developing and executing strategies for paid social channels (e.g., Meta, TikTok, and other platforms) to drive user acquisition and meet business goals for Readdle’s apps, such as award-winning PDF Expert, Spark, and Documents. This role involves end-to-end management of campaigns, including optimization, testing, and budget management. The manager will collaborate closely with cross-functional teams, including Product Marketing, Creative, Engineering, and Analytics, to ensure campaigns align with overall product marketing goals and deliver a high ROI.

What will you do:

• Develop and implement end-to-end strategies for paid social channels, ensuring alignment with business goals and KPIs
• Continuously optimize bids, creatives, and audience targeting to maximize ROI/ROAS, monitoring performance and adjusting in real-time
• Propose, implement, and analyze A/B tests and experiments to improve campaign performance, traffic, and conversion rates across key touchpoints
• Work closely with the Performance Creative Specialist and Creative Producer to provide briefs and optimize creative assets for higher engagement and better performance
• Manage campaign budgets effectively, focusing on maximizing returns across channels
• Collaborate with the Analyst to analyze campaign data, track KPIs, and refine acquisition strategies based on insights

About you: 

• 5+ years of experience in managing at-scale, performance based campaigns (Meta, TikTok, etc.), for iOS apps
• Strong ability to analyze campaign data and optimize performance based on insights
• Ability to operate independently, take initiative, make quick decisions, and adapt to changes in performance or market conditions
• Deep understanding of how paid acquisition campaigns contribute to business goals such as user growth and revenue
• Expertise in ad platforms such as Meta Ads, TikTok Ads, and YouTube
• Strong knowledge of marketing analytics tools (Google Analytics, Amplitude, Tableau, MMPs like AppsFlyer or Adjust)
• Ability to interpret and work with large datasets to inform campaign decisions
• Familiarity with A/B testing, creative testing frameworks, and their automation

Would be a plus:

• Speaking multiple languages fluently
• Familiarity with marketing to US audiences and cultural trends

What you will get at Readdle:

• Customer-centric culture. We put our customers first. It means that every employee can benefit from interacting with our customers directly. It enables us to create and deliver the best solutions for millions of our users.
• Professional growth. We are professionals at everything we do. It means we own our decisions, our work, and our results. We provide quality feedback to others and welcome feedback as an opportunity to learn and improve.
• A team of amazing people. The greatest power we have is the team. It means we care about each other, ensure transparency, and invest in everyone's success.
• Impact on our products. We aim to create valuable products. It means that we improve ourselves constantly by overcoming constraints, simplifying our processes, and improving our capacity.
• Innovative culture. We try to be innovative and creative in everything we do. It means that we expect, appreciate and value new ideas.