Offer summary

Qualifications:

3–5 years of hands-on experience with Meta Ads, Proven success managing ad budgets of $10,000+/month, Strong knowledge of tracking, pixel setup, retargeting, and funnel strategy, Fluent in English and Russian (C1–C2 level) — written and spoken..

Key responsibilities:

Plan, launch, and manage paid ad campaigns on Meta platforms (Facebook, Instagram)

Conduct audience research and build detailed targeting strategies

Track and analyze campaign performance (ROAS, CPA, CTR, CPM, etc.)

Continuously optimize campaigns to meet or exceed ROI goals.

Job description

We’re looking for a results-driven Senior Meta Ads Media Buyer to join our growing team and lead a variety of client projects across different industries. In this role, you'll manage, optimize, and scale advertising campaigns across Facebook, Instagram, and Meta’s extended network — driving customer acquisition, revenue growth, and brand awareness through data-driven strategies, full-funnel execution, and high-impact creatives.

Key Responsibilities

Plan, launch, and manage paid ad campaigns on Meta platforms (Facebook, Instagram)
Set up automations and workflows using tools like Zapier, Make (Integromat), etc.
Conduct audience research and build detailed targeting strategies
Collaborate with creative/design teams to build and test ad creatives
Track and analyze campaign performance (ROAS, CPA, CTR, CPM, etc.)
Continuously optimize campaigns to meet or exceed ROI goals
Conduct A/B tests on ads, audiences, placements, and landing pages
Provide performance analysis and actionable reports
Stay up to date on Meta’s algorithm updates, ad policies, and best practices
Work closely with content, design, analytics, and product teams