Offer summary

Qualifications:

2+ years of experience with Drift and Marketo platforms., Proven expertise in WhatsApp and SMS marketing campaigns., Strong understanding of marketing automation tools and digital marketing integration., Excellent communication skills and attention to detail..

Key responsabilities:

Design and manage conversational marketing strategies using Drift.

Execute WhatsApp and SMS marketing campaigns to engage leads.

Monitor and optimize demand generation programs, including email and webinars.

Ensure data integrity and compliance with marketing regulations.

Job description

Company Overview

NetCom Learning is a leading provider of innovative learning solutions, delivering comprehensive education services and training programs to a diverse clientele. We are dedicated to transforming professional skills and empowering organizations through tailored educational offerings.

Key Responsibilities

Utilize Drift to design, implement, and manage conversational marketing strategies, including chatbots, live chat flows, and Drift playbooks to drive demand generation and enhance the customer experience.
Develop and execute WhatsApp and SMS marketing campaigns, integrating them into the overall marketing strategy to engage leads and drive conversions effectively.
Build, execute, and monitor key demand generation programs, such as email campaigns, webinar initiatives, engagement programs, and live event campaigns.
Strategize, execute, and maintain marketing automation processes, including:
Chatbot flows and conversation sequences
Email, WhatsApp, and SMS campaigns
Landing pages, forms, and lead capture mechanisms
List and data management to ensure accuracy and segmentation quality
Collaborate on strategies that support the buyer journey, including demand generation and pipeline acceleration efforts.
Ensure the integrity of data within Drift and other marketing automation tools by performing regular maintenance, ensuring hygiene, and optimizing segmentation and targeting practices.
Implement best practices in marketing automation, including comprehensive testing of programs before deployment.
Develop and maintain marketing performance reports, dashboards, and analytics to measure program effectiveness, conversions, and attribution.
Stay compliant with GDPR, CASL, CAN-SPAM, and other email, SMS, and data privacy regulations.

Qualifications

2+ years of hands-on experience with Drift, including building, deploying, and optimizing chatbot and conversational marketing workflows.
2+ years of hands-on experience with Marketo platform with proven technical proficiency.
Proven expertise in WhatsApp and SMS marketing, with experience in creating engaging campaigns and managing related tools.
Proficiency in marketing automation tools and ecosystems, with knowledge of email marketing, program implementation, template design, analysis, and industry best practices.
Functional understanding of digital marketing, including content marketing, paid and owned media, and how they integrate with marketing automation systems.
Familiarity with tools and platforms that integrate with Drift, such as Salesforce, HubSpot, or Marketo.
A self-starter who is highly accountable, organized, and able to manage multiple projects in a fast-paced environment.
Strong written and verbal communication skills, with an ability to present ideas clearly and effectively.
Exceptional attention to detail and commitment to delivering high-quality results.
Demonstrated ability to work collaboratively across teams while meeting deadlines.

Why Join Us

Opportunity to work with a high-performing team in a dynamic and growing company.
Attractive compensation package with performance-based incentives.
A collaborative and innovative work environment that encourages professional growth.

NetCom learning is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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