Offer summary

Qualifications:

Proven experience in managing social media accounts, preferably for B2B/SaaS technology companies., Proficiency in social media management and analytics tools like Hootsuite and Sprout Social., Excellent copywriting and storytelling skills with a knack for engaging content creation., Basic visual design skills and understanding of SEO and web traffic metrics..

Key responsabilities:

Develop and implement a comprehensive social media strategy aligned with brand goals.

Create, schedule, and publish engaging content across various platforms.

Monitor social media channels for trends and engage with the audience.

Track and analyze campaign performance, providing insights for improvement.

Job description

We’re looking for an experienced, creative, and strategic Social Media Manager to join us on a part-time, remote contract (up to 20 hours per week). You’ll be responsible for leading Cloudinary’s presence across multiple social platforms, managing campaigns, developing content strategies, and tracking performance metrics.

This role is a great fit for someone passionate about social trends, strong in both written and visual content creation, and excited to build and engage with our vibrant online community.

Responsibilities:

Help develop and implement a comprehensive social media strategy that aligns with the company’s brand awareness and voice goals across platforms including LinkedIn, Twitter/X, Instagram, and YouTube.

Create, schedule, and publish visually engaging content, including videos, that resonates with key audiences.

Work cross-functionally with marketing, developer, and design teams to generate creative ideas for social media campaigns, product launches, and promotions.

Monitor social media channels for trends, relevant news, and real-time opportunities to engage with Cloudnary’s diverse audience and community.

Respond to comments, messages, and mentions to build and strengthen relationships with followers and influencers.

Track and analyze the performance of social media campaigns using analytics tools (e.g., Oktopost, Infinigrow), providing insights and recommendations for program improvement.

Research competitor activity and digital trends to inform the social media strategy.

Align with the social media advertising team to boost engagement, increase followers, and boost conversions.

Manage social media collaborations, including partnerships with influencers and other brands.

Stay updated on social media algorithm changes and best practices to optimize content visibility and audience reach.

Work closely with the Communications, Developer, and Product Marketing teams to align social media strategies with broader marketing campaigns and product launches.

Manage the social media content calendar, ensuring a consistent and optimal posting schedule.

Provide quarterly reports on key metrics (engagement, follower growth, impressions, and click-through rates) and offer ways to improve performance.

About You:

Proven experience in managing social media accounts, preferably for B2B/SaaS developer-focused technology companies. Experience with developing content for creative/marketer/developer personas a plus.

Proficiency in using social media management and analytics tools such as Hootsuite and Sprout Social. Experience with Oktopost is a plus.

Excellent copywriting and storytelling skills, with the ability to craft compelling content that drives engagement. Familiarity with AI tools for content and video production is a plus.

Experience working with influencers to create social content and campaigns.

Basic visual design skills (experience with tools like Canva) to create graphics for posts and campaigns.

Strong analytical skills to interpret data, track performance metrics, and adjust strategies accordingly.

Strong understanding of various social media platforms and their unique content formats, best practices, and audience dynamics.

Ability to brainstorm innovative, creative social media campaigns that engage and encourage audience interaction.

Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

High-level understanding of paid advertising options on social media platforms, including audience targeting.

Understanding of SEO, web traffic metrics, and how social media fits within and supports broader marketing strategies.

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