Product Marketing Manager

About the team

We’re adapting quickly, defining the future of real estate, and need your help to get there! The Product Marketing Team sits at the center of understanding customer and partner needs, and translates those needs to support Zillow’s lines of business’. Whether you’re supporting Zillow Premier Agent, Zillow Homes, Zillow Home Loans, Zillow Rentals or Zillow’s Site and App, you’ll be working to help shoppers realize their dream of getting into a home they love.

We are passionate about our customers and work cross-functionally to deliver value to our product and business partners! We help ensure that a home buyer, seller, renter or homeowner is able to find their home, while also delivering value to our business partners by empowering them with groundbreaking tools to bring value to their own brands, clients and prospective buyers.

About the role

As a Product Marketing Manager, you will lead strategic marketing initiatives aimed at cross-sell, upsell, and funnel optimization to improve Zillow Home Loans adoption among Premier Agent customers. You'll craft compelling positioning, targeted messaging, and customer-centric value propositions, using qualitative and quantitative insights to optimally drive both top-of-funnel awareness and in-funnel conversion.

This role requires a critical thinker who thrives in ambiguity, navigating complexity and proactively identifying strategic opportunities. It also encompasses competitive intelligence, market monitoring, integrated transaction strategy, and strategic collaboration with other LOBs to improve overall growth opportunities.

You'll collaborate closely with product, business strategy, sales, and cross-functional marketing teams to define and implement GTM strategies. As an advocate for your products, you'll educate internal and external partners, ensuring alignment and optimal market performance.

Key Responsibilities:

• Lead strategic marketing initiatives for cross-sell opportunities between Zillow lines of businesses, focusing on both top-of-funnel awareness and in-funnel optimization.
• Develop insightful, data-driven positioning, messaging, and customer value propositions.
• Conduct and use competitive intelligence to anticipate market shifts, guide strategic decisions, and maintain differentiation in the marketplace.
• Define and implement the go-to-market strategy for integrated transactions, promoting seamless integration between real estate agents and loan officers.
• Collaborate with additional collaborators (from Insurance, Spruce, etc.) to drive upsell strategies, coordinating timing, targeting, and marketing channels.
• Build and oversee the execution of marketing assets (videos, ads, webpages, etc.) and integrated campaigns to drive business growth.
• Support strategic business briefs, empowering cross-functional teams to achieve defined business objectives and company goals.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC the standard base pay range for this role is $117,400.00 - $187,600.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

You are a strategic, customer-focused marketer who thrives in dynamic, ambiguous environments. You possess an analytical approach and excel at critical thinking, demonstrating an exceptional ability to navigate uncertainty and ambiguity while proactively structuring initiatives. Your expertise in product marketing, positioning, customer insights, and integrated campaigns enables you to find opportunities, drive strategic alignment, and implement with precision. You're adept at navigating cross-functional teams, influencing without authority, and making strategic decisions backed by robust market analysis.

• 8+ years of experience in product marketing or a related discipline, preferably within tech or financial services.
• Proven ability to leverage customer insights for strategic marketing and product roadmap influence.
• Outstanding strategic thinking and problem-solving capabilities with strong initiative and execution skills.
• Shown experience in competitive intelligence and market trend analysis.
• Strong collaborator who excels at leading through influence across various teams.
• Excellent written and verbal communication skills, comfortable communicating strategies and insights to varied audiences.
• Agile and adaptable, capable of testing, learning, and refining strategies to optimize performance in a rapidly evolving market.

Get to know us

Zillow is reimagining real estate to make home a reality for more and more people.

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.