Offer summary

Qualifications:

Proven track record as a senior marketing leader with experience in integrated marketing campaigns in Mexico., Strong background in consumer marketing with measurable business results., Deep understanding of the Mexican consumer landscape and ability to craft local marketing strategies., Fluency in both Spanish and English, with strong leadership and interpersonal skills..

Key responsabilities:

Develop and execute a comprehensive integrated marketing strategy to elevate Kueski’s brand positioning.

Create compelling brand campaigns and marketing initiatives that resonate with the Mexican audience.

Lead go-to-market strategies for new product launches and ensure cross-functional alignment.

Measure, analyze, and report on marketing effectiveness to optimize performance and guide future strategy.

Job description

At Kueski, we're dedicated to improving the financial lives of people in Mexico. Since 2012, we've been the leading buy now, pay later (BNPL) and online consumer credit platform in Latin America, known for our innovative financial services. Our flagship product, Kueski Pay, provides seamless payment solutions for both online and in-store transactions, establishing itself as the preferred option for nearly 30% of Mexico's top e-commerce merchants. Notably, we were the first to introduce BNPL on Amazon Mexico.

We're a tech company with a culture geared toward innovation, collaboration, and impact, fostering a strong, diverse, and inclusive workplace. Our commitment to excellence and ethical business practices has earned us multiple industry recognitions. In 2024, we were named one of the World’s Top FinTech Companies by CNBC and recognized as one of the most ethical companies in Mexico by AMITAI. Additionally, we were certified as a Best Place to Work for LGBTQ+ Equality by HRC Equidad MX 2025 and ranked among the Best Companies for Female Talent by EFY.

Purpose

Kueski is looking for an experienced, passionate, and growth-oriented Integrated Marketing Director to help scale our brand as the leading financial technology company in Mexico. Reporting directly to the VP of Brand Marketing, you will be responsible for developing and executing a world-class marketing strategy to drive brand awareness, customer acquisition, and engagement. You will have a pulse on cultural relevance, consumer insights, and innovative marketing strategies that make Kueski a trusted and disruptive alternative to traditional financial institutions. As a strategic and creative leader, you will oversee brand marketing initiatives, integrated campaign execution, and cross-functional collaboration. You will be responsible for inspiring and managing a high-performing team, ensuring that Kueski’s marketing efforts are data-driven, customer-centric, and aligned with our business objectives.

Key Responsibilities:

Develop and execute a comprehensive integrated marketing strategy to elevate Kueski’s brand positioning, drive customer growth, and differentiate us from traditional financial institutions.

Create compelling brand campaigns and always-on marketing initiatives that resonate with the Mexican audience and reinforce Kueski’s mission and values.

Lead go-to-market strategies for new product launches, ensuring cross-functional alignment and impactful execution.

Identify and prioritize marketing opportunities (events, partnerships, seasonal moments, etc.) that align with business objectives and drive brand awareness and user acquisition.

Leverage consumer insights and market research to inform campaign strategy, creative development, and media planning.

Manage media strategy and budget allocation to optimize brand-building and performance-driven initiatives.

Collaborate closely with key internal teams (Sales, Communications, Product, Growth, Data Science, and Partnerships) to ensure cohesive marketing execution.

Measure, analyze, and report on marketing effectiveness, using data to optimize performance and guide future strategy.

Lead, mentor, and inspire a team of marketing professionals, fostering a culture of creativity, collaboration, and continuous learning.

Position Requirements:

Proven track record as a senior marketing leader with direct experience leading high-impact integrated marketing campaigns in Mexico.

Experience driving multi-million-dollar campaigns and marketing strategies for high-growth brands, ideally in fintech, financial services, or consumer tech.

Strong background in consumer marketing, with a successful record of delivering work that drives measurable business results.

Deep understanding of the Mexican consumer landscape and the ability to craft marketing strategies that resonate locally.

Proficiency in leveraging data, analytics, and insights to inform marketing decisions and optimize performance.

Experience managing and inspiring high-performance teams, setting clear goals, and developing talent.

Ability to balance long-term brand-building efforts with short-term growth objectives.

Strong cross-functional collaboration skills, with experience working alongside global teams.

Fluency in both Spanish and English.

About You:

You are analytical and data-driven, making decisions based on insights and performance metrics.

You thrive in a fast-paced environment and are comfortable managing multiple priorities.

You have a creative and problem-solving mindset, always looking for innovative ways to grow the brand.

You are a strategic thinker who also executes flawlessly.

You understand the fintech and financial services landscape and how to build trust with customers.

You possess strong leadership and interpersonal skills, inspiring teams and fostering collaboration.

You are passionate about financial inclusion and creating impactful marketing strategies that empower consumers.

You’ll love working at Kueski because:

We have a mission-driven culture focused on customer value, teamwork, humility, and integrity.

Everyone is expected to have role clarity, career growth, and a personal development plan. Feedback and recognition is embedded in our company processes, systems, and practices.

We ensure competitive salary, medical insurance, and wellbeing through ample and flexible time off as well as mental healthcare benefits. Everyone is an owner and eligible for competitive stock options with a company poised for success.

We´re committed to building an inclusive and diverse team and we know this leads to incredible work.

At Kueski we embrace diversity in all forms, systematically promote equity, and ensure everyone feels included with a sense of belonging. We are committed to the full inclusion of all qualified candidates. As part of this commitment, we will make efforts to ensure reasonable accommodations are made during the hiring process. If reasonable accommodation is needed, please let the Talent Acquisition team know.

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