Offer summary

Qualifications:

7-10 years of B2B Field Marketing or Demand experience, Experience with in-person events and tradeshow planning, Strong project management and analytical skills, Familiarity with Salesforce and marketing automation platforms..

Key responsabilities:

Develop and execute localized field marketing campaigns and events

Collaborate with the sales team to identify opportunities and create targeted marketing initiatives

Manage lead generation and nurture campaigns while monitoring engagement

Build relationships with customers and partners to enhance brand visibility and advocacy.

Job description

Company Overview

Founded in 2010, we’ve been recognized as a "Best Places to Work" and have offices in the US (Boulder), UK (London) and India (Chennai). However, we are a remote-first company with employees across the globe! Today, we are a leading B2B marketing provider that offers two distinct solutions:

Integrate

Lead management & data governance SaaS platform for marketing operations and demand marketers. The Integrate platform makes every lead clean, compliant, and actionable, freeing enterprise B2B marketers from bad data and operational headaches so they can focus on what matters: generating revenue.

Pipeline360

Media solutions that combine three powerful demand generation tools: targeted display, content syndication, and a comprehensive marketplace model. Pipeline360 ensures that marketers achieve 100% compliant and marketable leads by effectively engaging with audiences much earlier in the buying cycle, connecting with buyers at every stage of the process, and optimizing programs to drive performance.

Our Mission

Integrate: exists to make your lead data marketable so you can drive pipeline.
Pipeline360: exists to make the unpredictable predictable.

Why us?

We are an organization of integrity, talent, passion, and vision with a long track record of growth, customer success, and a commitment to driving leading innovation and delivering world-class customer experience.

Field Marketing Director

Pipeline360 is seeking a Field Marketing Director. This is a great opportunity for someone who is looking to make a big impact at a high-growth company. You’ll be responsible for the strategy, planning, execution, and optimization of field marketing programs that drive demand generation and brand awareness, increase partner engagement, and support Sales efforts. You will partner closely with Sales and the rest of the Marketing team to concept, deliver, and optimize multi-channel marketing programs including content, campaigns, events and sales enablement. We’re looking for someone who is strategic but hands on and is excited and ready to play a major role in unlocking and driving growth across our business.

Key Responsibilities

Event strategy & execution
Design and implement localized field marketing campaigns, including in-person events, trade shows, and roadshows to drive meaningful engagement and pipeline growth
Sales team collaboration
Partner with the sales team to identify sales opportunities, develop targeted account-based marketing initiatives (e.g., 1:1, 1:few), and provide sales enablement materials
Lead / account build & nurture
Generate, qualify, and manage leads by providing specific content for nurture campaigns; set up programs in Marketo, monitor account-level engagement; support overall contact database growth and health
Brand awareness and storytelling
Collaborate with the rest of Marketing as well as Sales to ensure events strategy enhances brand visibility and recognition within specific accounts, industries, or regions through creative marketing tactics, including emails, social posts, landing pages, case studies and blog posts
Customer relationship management
Build and maintain strong relationships with key customers and partners; collaborate with Product Marketing with focus on improving customer advocacy and growing revenue
Budget management
Develop and manage event budgets, ensuring optimal allocation of resources to achieve marketing goals

Qualifications

7-10 years of B2B Field Marketing / Demand experience
Experience with in-person events including regional field events and end-to-end tradeshow planning and execution
Experience collaborating with Sales to develop tailored / regional / ABM go-to-market programs
Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Strong analytical skills and experience with data-driven decision making, including campaign performance measurement and optimization.
Working knowledge of Salesforce and marketing automation platform experience
Growth mindset and a team player with a positive attitude
Ability to occasionally travel

Integrate in the News:

Required profile