Acquisition Manager

Your Purpose 

As an Acquisition Marketing Manager, you will lead the growth strategy for Bitso’s retail business, driving user acquisition and activation. You will own the end-to-end execution of marketing campaigns, leveraging your expertise in paid media, analytics, and lifecycle marketing to scale the product and maximize its impact. This role is perfect for a growth marketer with a proven track record in equity brokerage or trading platforms, who thrives in a fast-paced environment and is passionate about building and scaling innovative financial products.

Reports To

Marketing Growth Director

Who You Are 

• Located in Mexico or Argentina.
• Fluent in English, written and spoken. 
• Growth Marketing Expert: 7+ years of experience in growth marketing, focusing on user acquisition, activation, retention, and revenue growth, ideally within equity brokerage, trading platforms, or financial services.
• Paid Media Guru: Proven expertise in managing large-scale paid campaigns across social media (Meta, TikTok, X, etc.), programmatic advertising, and search engines (Google Ads, etc.).
• Data-driven strategist: Strong analytical skills with experience using tools like Google Analytics, Looker Studio, or MMPs (Mobile Measurement Partners) to track, measure, and optimize campaign performance.
• Industry Knowledge: Familiarity with equity brokerage products, trading platforms, or investment services is a strong plus.
• Lifecycle Marketing: Experience designing and implementing strategies to improve user activation, retention, and revenue.
• Collaborative Leader: Proven ability to work cross-functionally with product, data science, and creative teams to align strategies and launch impactful campaigns.
• Effective Decision-Maker: A great decision-maker who can analyze complex data, prioritize key insights, and make data-driven decisions that drive measurable results and move the needle.
  

What You Will Do 

Acquisition

• Develop and execute paid marketing strategies to drive user acquisition for Bitso’s retail product, focusing on scalable growth and ROI.
• Optimize campaigns across social media, programmatic advertising, and search engines to attract high-quality users.
• Design and implement SEO strategies in collaboration with content teams, driving execution focused on maximizing conversions.
• Collaborate with the creative team to develop high-converting ad creatives and copy tailored to brokerage/investment audiences.

Activation

• Work closely with the product and onboarding teams to ensure a seamless user experience from acquisition to first trade.
• Use CRM tools (e.g., CleverTap, HubSpot) to create personalized onboarding campaigns and triggers.

Cross-Functional Collaboration

• Collaborate with the creative team to develop compelling marketing materials that resonate with equity brokerage/investment users.
• Partner with the data science team to design, execute, and monitor A/B tests that optimize user acquisition, activation, and retention.
• Regularly report on campaign performance and business growth metrics, providing actionable insights and recommendations to leadership.
  

Your Team

You will collaborate closely with the Growth Marketing, Product, Data Science, and Creative teams to ensure seamless execution of strategies and alignment with Bitso’s overall growth goals.

Research in Diversity, Equity, and Inclusion suggests that individuals may hesitate to apply for jobs if they do not meet all the listed criteria. At Bitso, we value diversity and your unique strengths could be just what we're looking for. If this role excites you but you don't match every point in the description, we still want to hear from you.