Offer summary

Qualifications:

Proven experience in leading content and social media strategies, preferably in fintech or consumer brands., Deep understanding of digital storytelling and platform-specific best practices., Strong data-driven mindset with experience in analytics tools for measuring content performance., Fluency in both Spanish and English..

Key responsabilities:

Develop and execute Kueski’s content marketing and social media strategy to enhance brand authority and audience loyalty.

Lead the ideation and production of diverse content types, including blogs, videos, and social posts.

Manage community engagement to foster authentic connections with users.

Collaborate with cross-functional teams to align messaging and amplify campaigns.

Job description

At Kueski, we're dedicated to improving the financial lives of people in Mexico. Since 2012, we've been the leading buy now, pay later (BNPL) and online consumer credit platform in Latin America, known for our innovative financial services. Our flagship product, Kueski Pay, provides seamless payment solutions for both online and in-store transactions, establishing itself as the preferred option for nearly 30% of Mexico's top e-commerce merchants. Notably, we were the first to introduce BNPL on Amazon Mexico.

We're a tech company with a culture geared toward innovation, collaboration, and impact, fostering a strong, diverse, and inclusive workplace. Our commitment to excellence and ethical business practices has earned us multiple industry recognitions. In 2024, we were named one of the World’s Top FinTech Companies by CNBC and recognized as one of the most ethical companies in Mexico by AMITAI. Additionally, we were certified as a Best Place to Work for LGBTQ+ Equality by HRC Equidad MX 2025 and ranked among the Best Companies for Female Talent by EFY.

Purpose

Kueski is looking for an experienced and creative Head of Content Marketing & Social Media to define and drive our content and engagement strategy across digital platforms. This role is central to crafting compelling narratives, building an engaged online community, and strengthening Kueski’s brand presence in Mexico. Reporting to the VP of Brand Marketing you will lead the development of content initiatives that drive brand affinity, engagement, and user trust while positioning Kueski as a thought leader in fintech. As a strategic leader, you will oversee content creation, social media management, and community engagement, ensuring that all content aligns with Kueski’s brand values and resonates with the Mexican audience. You will play a key role in shaping how Kueski communicates with customers, ensuring our content is informative, entertaining, and culturally relevant.

Key Responsibilities:

Develop and execute Kueski’s content marketing and social media strategy to build brand authority, engagement, and audience loyalty.

Own the content calendar, ensuring a consistent and strategic approach across platforms including TikTok, Instagram, Facebook, LinkedIn, YouTube, and emerging channels.

Lead the ideation and production of high-quality content, including blogs, videos, social posts, influencer collaborations, and thought leadership pieces.

Manage community engagement, fostering authentic connections and ensuring responsive, meaningful interactions with users.

Analyze performance data and social trends, using insights to optimize content strategies and drive meaningful engagement.

Collaborate with cross-functional teams, including Growth, PR, Product Marketing, and Brand teams, to align messaging and amplify campaigns.

Build and manage relationships with influencers, content creators, and media partners to expand brand reach and credibility.

Develop and optimize lifecycle content strategies, ensuring engagement at every stage of the customer journey from acquisition to retention.

Lead and mentor a team of content creators and social media specialists, driving innovation, creativity, and efficiency.

Position Requirements:

Proven experience leading content and social media strategies in Mexico, ideally within fintech, financial services, retail or consumer brands.

Deep understanding of digital storytelling, content formats, and platform-specific best practices.

Expertise in community management and engagement, with a strong ability to build and maintain brand-consumer relationships.

Experience collaborating with influencers and creators to enhance brand awareness and authenticity.

Strong data-driven mindset, with experience leveraging analytics tools to measure content performance and optimize strategy.

Proficiency in content marketing, including SEO best practices, video storytelling, and social listening.

Ability to work in a fast-paced environment, managing multiple projects while maintaining high creative and strategic standards.

Experience leading teams, fostering a collaborative and high-performing content and social media function.

Fluency in both Spanish and English.

About You:

You are a content strategist and storyteller who understands the power of engaging narratives.

You thrive in dynamic environments and can adapt content strategies to meet changing market needs.

You are data-driven, using insights to craft compelling content that drives engagement and conversion.

You have a strong editorial mindset and a keen eye for culturally relevant content.

You are passionate about financial inclusion and believe in creating content that empowers consumers.

You are collaborative and innovative, able to work cross-functionally to bring impactful content initiatives to life.

You’ll love working at Kueski because:

We have a mission-driven culture focused on customer value, teamwork, humility, and integrity.

Everyone is expected to have role clarity, career growth, and a personal development plan. Feedback and recognition is embedded in our company processes, systems, and practices.

We ensure competitive salary, medical insurance, and wellbeing through ample and flexible time off as well as mental healthcare benefits. Everyone is an owner and eligible for competitive stock options with a company poised for success.

We´re committed to building an inclusive and diverse team and we know this leads to incredible work.

At Kueski we embrace diversity in all forms, systematically promote equity, and ensure everyone feels included with a sense of belonging. We are committed to the full inclusion of all qualified candidates. As part of this commitment, we will make efforts to ensure reasonable accommodations are made during the hiring process. If reasonable accommodation is needed, please let the Talent Acquisition team know.

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