Offer summary

Qualifications:

Minimum of 4 years of experience in paid media and performance marketing., Proficient in Google Analytics and Data Studio., Strong understanding of online customer acquisition and conversion strategies., Ability to analyze data and identify trends for optimizing campaigns..

Key responsibilities:

Develop and optimize digital campaigns from conception to launch.

Align campaign strategies across departments and provide insights to stakeholders.

Manage budgets and expenses for paid media campaigns.

Conduct keyword research and manage ads on platforms like Google Ads and Facebook.

At 21K School, we believe that every child deserves an education that’s made just for them. We know that no two children are the same, and that’s why we offer a personalized, flexible learning journey that allows your child to explore their interests, develop new skills, and grow at their own pace. Whether your child is studying under the Indian or British Pathway, our online school provides a learning environment that adapts to their needs. With interactive, real-time classes and the option to learn on-demand, your child gets the freedom to learn in a way that works for them. More than just academics, we focus on building essential life skills like problem-solving, creativity, and leadership—helping your child prepare not just for exams, but for life. At 21K, your child will be part of a supportive, global community, connecting with peers from across the world and learning in a way that’s both exciting and meaningful. Our facilitators provide one-on-one attention, ensuring that every child receives the guidance and encouragement they need to thrive. Your child’s path is their own—and we’re here to help them find it. Let’s help your child discover their path to success!

Job description

This is a remote position.

Job Responsibities :

Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
Working cross-departmentally to align campaign strategies and goals across the organization
Providing ongoing actionable insights into campaign performance to relevant stakeholders
Defining, measuring, and evaluating relevant paid media KPIs
Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
Overseeing and managing the overall budget for paid media
Conducting in-depth keyword and website research, ad grouping and audience targeting
Maintaining knowledge of industry best practices and new technologies.
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Managing ads on Google Ads( Search, Display, Shopping and Video)and Facebook( Facebook & Instagram)
Optimize copy and landing pages for paid search engine marketing campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns

Requirements

Skill Required

Exp. in Google Analytics and Data studio creation.
Minimum exp. of 4 yrs
Well-versed in performance marketing, conversion, and online customer acquisition
Adept at Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns