Brand Designer

About Ashby & This Role

Hi, I’m Harriet, VP of Marketing here at Ashby. I joined two and a half years ago when the company was still in stealth—our website and visual brand identity was largely a landing page. Today, we have an ecosystem of incredible content and creative work, much of which has been shaped by our fearless design leader, Menno, and are a marketing team of 14 spread across North America and Europe.  We’re fully remote but get together multiple times a year and have a lot of fun collaborating together online. We work hard but also have flexibility to enable you to do your best work and have a life outside of work.

Our brand at Ashby spans everything you’d expect—our website, internal and customer-facing collateral, billboards, and campaign assets. But what makes this role unique is the opportunity to explore and define new creative formats and to work with an incredibly engaged customer base. Whether that’s bringing to life our own conference (Ashby One), designing a 350-page community cookbook, launching our first-ever clothing collaboration, or driving a NYC, SF and London billboard takeover, this is a role where you’ll have the space to push creative boundaries alongside maintaining a strong and consistent brand experience.

What We Do

Ashby is a modern applicant tracking system (ATS) and recruiting software platform designed to help high-growth companies hire better. Our customers are talent acquisition leaders—some of the most human, communicative, and community-driven professionals out there. They care deeply about how they impact candidates every day, and we believe that our brand and visual identity should reflect that.

Our design team plays a critical role in ensuring that Ashby’s brand shows up as a true partner to the TA community—one that is trustworthy, modern, and human. We’re looking for a Brand Designer who is excited to help shape how we visually express Ashby’s vision and values across every touchpoint.

What You’ll Be Doing

As Brand Designer, you’ll be responsible for elevating and expanding Ashby’s visual identity across multiple formats, from digital to experiential. You’ll work closely with Menno (Principal Designer) and the marketing team to ensure our brand is cohesive and bold, human yet differentiated.

You’ll be responsible for:

• Refining and expanding our brand design framework, ensuring consistency across web, digital, print, and experiential formats.

• Designing a broad range of assets—from web and campaign creative to billboards, community swag, and event branding.

• Developing scalable brand systems, creating templates and guidelines that empower internal teams while maintaining brand integrity.

The products we're building at Ashby fundamentally improve people's working lives. Because of how we build and how we connect with our community we have a strong fan base and brand advocates. In this role you'll have the opportunity to build upon these strong connections to build an authentic brand experience that tells real stories.

How We Think About Brand Design

Our brand is built on a few core principles:

• We keep it functional and to the point. We speak from a place that respects and truly understands our audience. We always create with them in mind.

• We are trend-aware but never obsessed.

• We share real product visuals where appropriate, be upfront about both our benefits and limitations, and always be building and reinforcing trust.

We’re happy to share our brand book with you through the process – and you can get a preview below.

Who Will Thrive in This Role

✅ You’re an expert in Figma and know how to work with Adobe Creative Suit (InDesign, Illustrator and Photoshop mainly).

✅ You’ve worked across a broad range of marketing executions—from web and digital to print and experiential. 

✅ You love balancing speed with craft, knowing how to iterate quickly and when to refine. 

✅ You get excited about working with cross-functional partners and partnering with them to find commercially aware outcomes.

This role won’t be a fit if:
❌ You need structured briefs and a highly predictable workload. We move quickly and there will be both very strategic creative projects to work on, but also a lot of fast turnarounds to help keep the broader business moving.
❌ You struggle to understand complex products or don’t enjoy understanding and applying the commercial aspects of our business to your work.
❌ You are inflexible with your design principles and aren’t able to approach feedback with curiosity and first principle thinking.

Interview Process

• 30-minute conversation with Anna (Recruiter screen).

• 45-minute interview with Harriet Johnston (Hiring Manager) to discuss your experience and how you think about design in a marketing context.

• Assignment includes a 30 minute Q&A session with the prompt which will be some raw graphs from our Talent Trend Reports along with our brand guidelines for you to complete a task and turn it in.

• 45-minute interview with Menno Drontmann to go deep on creative principles, design systems, and brand-building.

• 30 minutes with one of our co-founders, Benji or Abhik

• Final panel interview with a cross-functional team.

Benefits

• Competitive salary and equity.

• 10-year stock option exercise window. You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable.

• Unlimited PTO with a strong culture of actually taking time off.

• 12 weeks of fully paid family leave (US).

• Generous budget for equipment, software, and office setup. Get what you need to be happy and productive!

• $100/month learning budget, with conferences covered with manager approval.

• Top-tier health insurance for US employees (100% premium covered).

Ashby provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.