CRM Team Lead

Join Our Team as a CRM Team Lead for our multi-country iGaming  product , backed by a company boasting ambitious Industry innovators in multi-regional reach and 3+ years of successful operation. Our portfolio includes two large-scale brands successfully operating across Tier 1. 

We pride ourselves on attracting and valuing highly qualified niche professionals, enabling us to scale and succeed in new markets.

As our department expands, we are looking for  an experienced, data-driven CRM Lead to take ownership of customer relationship management strategy across two online casino brands. This role is critical to enhancing user engagement, retention, and lifetime value through segmented communications, localized campaigns, and smart automation. You will lead the assessment and improvement of CRM performance metrics, with a focus on growing deposit activity, average check size, and player retention rates.

Your Mission:

• ​​Develop and implement a omni-channel CRM strategy for online casinos to boost customer retention, engagement, and monetization.
• Design and execute a comprehensive CRM roadmap across two brands, including planning and hands-on execution multi-channel marketing campaigns with applicable customer segmentation and personalization, technical solution implementations.
• Analyze user behavior and activity to optimize retention strategies.
•  Develop market-specific, culturally sensitive CRM approaches tailored to language, region, and user preferences, implement and assess the effectiveness of engaging CRM campaigns through analytics and data-driven insights.
• Manage and configure the CRM platform and marketing automation tools for different media, channels and formats, including customer database segmentation and cross-department collaboration.
• Lead, train, develop and mentor the CRM team to deliver results.
• Collaborate with development, marketing, and analytics teams to research, plan, align and implement CRM initiatives with business goals through communication, innovative promo- mechanics and engaging unique product features.
• Stay updated on the latest trends and innovations in the iGaming industry.

Our requirements:

• 2+ years of experience as Lead of CRM.
• In-depth knowledge and hands- on readiness to demonstrate and set upCustomer Journey Optimization best practices, with experience in developing and implementing testing strategies across channels, including designing and analyzing contact strategies, automation techniques/tools and customer experience optimization.
• Proven ability to manage a team of 2+ members in remote and geographically dispersed international teams.
• Expertise in developing and personally implementing multi-channel customer engagement strategies, resolving deliverability and localisation issues.
• Strong knowledge of A/B testing methodologies and data-driven optimization practices.
• Ability to segment customer databases and craft personalized offers.
• Ability to manage and prioritize multiple projects simultaneously within a complex organization.
• English Upper Intermediate.    

Preferred:

• Experience with Customer.io system.
• Familiarity with predictive analytics or automation platforms.
• Expertise in designing and implementing loyalty programs.
• Creative thinking and problem-solving abilities.

What we offer:

Our success depends on our talented employees who work online every single day with a sense of purpose and an appetite for progress. 

• Competitive salary;
• Remote work in a flexible environment;
• 20 working days of paid vacation and education projects;
• Great product with our software solution;
• Opportunity for growth at professional levels, attending top industry events and conferences, and international workshops at our competence centres.

Don’t delay! Send your CV right now and join our highly professional and ambitious team!