Offer summary

Qualifications:

Proven experience in managing PPC campaigns on Google Ads, Bing Ads, and social media., Strong knowledge of digital marketing concepts and analytics., Experience with Google Analytics and campaign reporting., Strong communication skills and ability to manage multiple tasks..

Key responsabilities:

Manage and optimise PPC campaigns on various platforms.

Conduct keyword research and adjust strategies based on performance.

Analyse performance data and prepare regular reports.

Collaborate with marketing and sales teams to align PPC strategies.

ShiftCare software makes home care more efficient. From shared client profiles and team organisation, to simplified billing, we enable service providers to deliver higher standards of care, and grow their business. https://linktr.ee/shiftcare ShiftCare has several advantages that make it highly suitable for Australian Health Services providers: 1. Less time to manage rosters, staff and clients 2. Taking the complexity out of managing many patients with different care requirements and billing rates 3. Integration with National Disability Insurance Scheme (NDIS) means less time to submit claims and faster payments 4. Connecting data between patients, shifts, time sheets and billing, eliminating duplication, errors and revenue leakage 5. Automated notifications (SMS or email) to staff when a shift is confirmed, changed or cancelled, improving the communication between staff and management >>> If you need to change the way you manage staff and bill your clients, please get in touch to arrange a free trial of ShiftCare. >>> ShiftCare Roster staff. Manage clients. Fetch payments. https://shiftcare.com

Job description

About Us:
Step into one of the most exciting and fastest-growing sectors in the economy with ShiftCare! As the market leader in Australia, we're transforming care management for home care, disability, aged care and healthcare providers. Our innovative platform simplifies scheduling, client management, billing, and compliance, empowering care professionals to deliver exceptional care.

Key Responsibilities:

Manage and optimise PPC campaigns on search, display, and social media platforms.
Conduct keyword research and adjust strategies based on campaign performance.
Write effective ad copy and collaborate on creating display ads.
Allocate and manage campaign budgets to maximise cost-efficiency.
Analyse performance data and prepare regular reports.
Conduct A/B tests to improve ad performance.
Collaborate with marketing and sales teams to align PPC strategies.
Stay updated on industry trends and platform features.

Qualifications:

Proven experience in managing PPC campaigns on Google Ads, Bing Ads, and social media.
Experience in B2B SaaS would be preferred.
Strong knowledge of digital marketing concepts and analytics.
Experience with Google Analytics and campaign reporting.
Proficiency in Excel and data analysis.
Strong communication skills and team collaboration.
Ability to manage multiple tasks and meet deadlines.

Team & Reporting Structure:

You will be joining a close-knit Marketing and reporting directly to the Head of Marketing. This role offers the opportunity to collaborate with cross-functional teams and contribute significantly to our international growth strategy.

Required profile