Offer summary

Qualifications:

Bachelor's degree in Marketing, Business, or a related field., 10-12+ years of experience in customer and/or partner marketing, with at least 3 years in a leadership role., Proven track record in driving customer retention and partner engagement in a SaaS environment., Strong understanding of customer lifecycle marketing principles and excellent communication skills..

Key responsabilities:

Develop and implement customer lifecycle marketing programs to drive engagement and retention.

Manage customer communication and engagement through newsletters, webinars, and events.

Develop and manage partner marketing programs to enhance partner engagement and lead generation.

Build and maintain strong relationships with key partner stakeholders and plan partner-focused events.

Job description

BlackCloak’s mission is to protect corporate executives and high-profile individuals in their personal lives, mitigating risks to their families, companies, reputation, and finances. We defend our clients’ digital lives from hackers, privacy leaks, and identity theft. If you are passionate about helping to protect others, then keep reading - this may be your next great opportunity.

We are seeking a dynamic and results-driven Director of Customer & Partner Marketing to lead the development and execution of strategic marketing programs that drive customer retention, expansion, and partner engagement. This role is crucial for building strong relationships with our valued clients and strategic partners, ensuring their success and maximizing the impact of our digital executive protection solutions. The ideal candidate is a strategic thinker with a passion for customer advocacy, partner collaboration, and a proven track record of driving growth in a fast-paced SaaS environment.

What you will do

Customer Marketing:

Customer Lifecycle Marketing: Develop and implement comprehensive customer lifecycle marketing programs to drive adoption, engagement, retention, and advocacy.

Customer Communication & Engagement: Manage all aspects of customer communication, including newsletters, webinars, events, and online communities, to build strong relationships and foster customer loyalty.

Customer Advocacy & Success Stories: Identify and cultivate customer advocates, develop case studies and testimonials, and create compelling content that showcases customer success.

Customer Feedback & Insights: Gather and analyze customer feedback to identify areas for improvement and inform product development and marketing strategies.

Onboarding and Training: Create and optimize onboarding programs and training materials to ensure customers achieve maximum value from our solutions.

Customer Events: Plan and execute customer focused events, and user groups.

Partner Marketing:

Partner Program Development & Management: Develop and manage partner marketing programs that drive partner engagement, lead generation, and revenue growth.

Joint Marketing Campaigns: Collaborate with strategic partners to develop and execute joint marketing campaigns, including co-branded content, webinars, events, and lead generation initiatives.

Partner Enablement: Provide partners with the resources, training, and support they need to effectively market and sell our solutions.

Partner Communications: Develop and manage partner communications, including newsletters, partner portals, and training materials.

Partner Relationship Management: Build and maintain strong relationships with key partner stakeholders, ensuring alignment and mutual success.

Partner Events: Plan and execute partner focused events, and partner summits.

What you need to be successful

Bachelor's degree in Marketing, Business, or a related field;

10-12+ years of experience in customer marketing and/or partner marketing, with at least 3 years in a leadership role.

Proven track record of driving customer retention, expansion, and partner engagement in a SaaS environment.

Strong understanding of customer lifecycle marketing principles and best practices.

Experience developing and managing partner programs.

Excellent communication, presentation, and interpersonal skills.

Data-driven and analytical with a strong understanding of marketing metrics.

Ability to manage multiple projects simultaneously and prioritize effectively.

Experience in the cybersecurity or digital executive protection industry is a plus.

About BlackCloak

BlackCloak is an extremely fast-growing company in an entirely new product category. We have amazing product fit validated by industry awards and an impressive client base of Fortune 500 companies across all industries.

BlackCloak offers a competitive salary, exceptional benefits, and a dynamic work environment. Below is a quick summary of BlackCloak’s generous benefits package for full-time employees includes:

- 100% Remote Company, within the USA

- Comprehensive Medical, Dental, and Vision plans with 100% employer-paid monthly premiums for employees & 50% employer-paid monthly premiums for dependents.

- Health Savings Account with company contribution for eligible medical plans.

- Flexible Vacation Plan

- 10 Paid Company Holidays

- 100% employer-paid Life, AD&D and Short- and Long-Term Disability Insurance

- 401k with Traditional and Roth options, including employer match.

- Company Equity

- Paid Parental and Pregnancy Recovery Leave

- Company and team off-sites and virtual events throughout the year

- Home office stipend

We are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristic.

Learn More about Us

Website: https://blackcloak.io

LinkedIn: /blackcloak

Twitter: @BlackCloakCyber

White Paper: https://bc.blackcloak.io/quantifying-the-business-need-for-digital-executive-protection-report-download

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