Offer summary

Qualifications:

Proven experience managing large budgets and processing extensive data volumes., Over 2 years of expertise in META Ads and a strong grasp of creative strategies., Advanced proficiency in Excel, Google Sheets, DAX, and SQL, with strong analytical abilities., Excellent communication skills and a visionary mindset for building and innovating..

Key responsabilities:

Collaborate with the leadership team to develop and execute the marketing plan.

Lead the marketing team and optimize advertising budgets for user acquisition.

Track and analyze key metrics to improve performance and drive efficiency in ad spend.

Work with internal and external stakeholders to create compelling content and high-performing ad creatives.

Job description

Currently, we are looking for an ambitious and independent Marketing Manager in Ohayu in the B2C product (as part of Genesis ecosystem) in the travel & telecommunication market Ohayu.

Ohayu is a mobile and web application (Web, iOS, Android) that enables easy and fast purchases of mobile data packages in any country in the world, leveraging eSIM technology. Our product allows seamless use of internet services while traveling at rates much lower than roaming and without the need to search for local operators or purchase physical SIM cards. With grand ambitions, we aim to evolve our services into a comprehensive travel app that caters to all travel-related needs, making every journey smoother.

About You

Proven track record of managing hefty budgets and processing extensive data volumes;
A sharp, data-driven mindset that informs every decision;
Over 2 years of expertise in META Ads, mastering its nuances;
A clear grasp of creative strategies, including crafting impactful concepts and launching dozens of creatives daily;
Skilled in automation to streamline and optimize processes;
Leadership experience, with a focus on guiding and empowering teams;
In-depth familiarity with key metrics: CPA, CPC, CTR, CPM, CPI, CPT, CPL, and more;
Extensive experience in optimizing CPL, CAC, LTV, ROMI/ROAS, and ROI/ROR;
Advanced proficiency in Excel, Google Sheets, DAX, and SQL, coupled with expertise in funnel analytics and A/B testing;
Strong analytical abilities to interpret data, uncover insights, and drive data-informed strategies;
Self-motivated, detail-oriented, and adept at working autonomously with a sense of ownership;
Excellent communication and presentation skills, capable of conveying complex ideas simply and effectively;
Resilient under pressure, with the ability to navigate tough situations and manage objections with finesse;
Exceptional writing skills, ensuring clear, concise, and impactful communication;
A visionary builder’s mindset — excelling in creating, scaling, and innovating where nothing existed before;
At least upper intermediate English level (all work communication in English).

What You Will Do

Collaborate with the leadership team to develop the marketing plan for the upcoming months and execute it later on;
Lead the marketing team;
Plan, execute, and optimize our advertising budgets on META Ads and other display sources to drive user acquisition;
Collaborate with internal and external stakeholders to generate compelling content that educates, entertains, and inspires our target audience;
Track, analyze and improve key metrics (CPA, ROI, and others);
Collaborate closely with the Product and Analytics Team to improve KPIs;
Driving maximum efficiency in ad spend through ongoing campaign optimization, leveraging insights from extensive A/B testing on creatives, objectives, UX enhancements, and other strategic improvements;
Partnering with copywriters and designers to craft, refine, and approve high-performing ad creatives.

What We Offer

Be part of a groundbreaking venture in the rapidly evolving field of eSIM technology, shaping the future of connectivity and mobile devices;
Direct impact on the company's success from the ground up, allowing you to see the tangible results of your contributions;
Startup environment, where your ideas are valued, and you have the freedom to innovate and take full ownership;
Steep learning curve with access to all Genesis resources, expertise, and networking opportunities.

Join us!

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