Senior Product Marketing Manager

Company Overview

The Enlyte Family of Businesses

Mitchell | Genex | Coventry

Enlyte is the parent brand of Mitchell, Genex and Coventry, an organization unlike any other in the Property & Casualty industry, bringing together three great businesses with a shared vision of using technology innovation, clinical services and network solutions to help our customers and the people they serve. Our suite of products and services enable our employees to help people recover from challenging life events, while providing opportunities for meaningful impact and career growth.

Job Description

This is a full-time remote position that can be located anywhere in the U.S.

Applicants must have current and ongoing authorization to work in the US without employer sponsorship.

The Senior Product Marketing Manager is responsible for driving market leadership by crafting compelling products narratives and spearheading strategic campaigns that align with the buyers journey. This position will play a pivotal role in shaping product messaging and positioning, ensuring alignment with customer needs and market trends to increase business growth. The Senior Product Marketing Manager will work closely with the business unit throughout the product lifecycle to ensure products features, benefits and value proposition are clearly articulated and delivered for successful adoption.

Key Responsibilities:

Develop impactful product positioning and messaging.

• Develop and maintain an understanding of market dynamics for the products you manage, including industry trends, competitive dynamics, the buying process, buyer personas, and an ideal customer profile.
• Using a strong understanding of the product features and key differentiators, advise product leaders on proof points and market positioning.
  
  
  

Create and executive multi-touch, multi-channel campaigns aligned with the buyers’ journey.

• Create and manage detailed campaign brief that will outline campaign plans and tactical execution from conception through go live and tracking.
• Develop high-impact marketing collateral, including pitch decks, videos, podcasts and social promotions
• Create thought leadership content to support new and existing products, including but not limited to insight pieces, eBooks, blogs, product webinars, speaking engagement content, and email campaign content
• Manage content approval process with appropriate individuals within the organization.
• Develop content strategy for product-related web pages and landing pages
• Manage campaign tactic development with creative resources to achieve optimal results
• Track and optimize campaign performance and pipeline impact using SFDC data and analytics
  
  
  

Drive the launch of new products and the enhancement of existing offerings, working closely with the business unit and sales/client services teams to ensure successful execution

• Create training materials and playbooks (including FAQs, slide deck, and talking points) ensuring sales/client services team members are equipped to speak to the product capabilities and differentiators.
• Develop and execute product launch marketing campaign
  
  
  

Responsible for product content lifecycle management.

• Align thought leadership and product marketing resources to the buyer personas and journey
• Review content with subject matter experts to it is continually refreshed and shared on a mutually agreeable schedule
• Continually update internal marketing resource database with current content & remove of outdated content.
  
  
  

Qualifications

• Bachelor’s degree in marketing, communications, business, or related areas of study.
• 5+ years of B2B marketing or product marketing experience in B2B
• Experience working in a mid- to large-size matrixed organization
• Self-starter, effective working independently
• Detailed project management
• Superb written and verbal communication skills
• Comfortable collaborating and working on cross-functional projects
• Must thrive in a fast-paced environment
• Ability to multi-tasking skills
• Must be flexible and embrace change
• Experience using marketing data analysis to make decisions
• Proficient in the use of Microsoft Office suite, specifically Power Point, Word and Excel
• Experience using Salesforce or other CRM
  
  
  

Preferred Skills

• Practical knowledge of the Pragmatic Marketing launch framework or other Product Marketing framework is preferred
• Workers’ compensation or insurance industry experience strongly preferred
  
  
  

Benefits

We’re committed to supporting your ultimate well-being through our total compensation package offerings that support your health, wealth and self. These offerings include Medical, Dental, Vision, Health Savings Accounts / Flexible Spending Accounts, Life and AD&D Insurance, 401(k), Tuition Reimbursement, and an array of resources that encourage a lifetime of healthier living. Benefits eligibility may differ depending on full-time or part-time status. Compensation depends on the applicable US geographic market. The expected base pay for this position ranges from $81,000 - $94,000 annually, and will be based on a number of additional factors including skills, experience, and education.

The Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

Don’t meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.