Retention Manager
Offer summary
Qualifications:
5+ years of experience in player retention and lifecycle marketing., Deep understanding of CRM & Marketing Automation tools., Proficiency with Google Analytics (GA4), Power BI, Mixpanel, and Amplitude., Strong experience in designing and managing loyalty programs and promotions..Key responsabilities:
- Develop data-driven retention strategies to increase active users and reduce churn.
- Design automated retention campaigns based on user segments.
- Create and optimize bonuses, cashback programs, and seasonal promotions.
- Track key retention KPIs and present insights to the leadership team.
Job description
About the company:
Softermii (https://www.softermii.com/) is an outsourcing/outstaffing company with more than 8 years of experience in web and mobile application development with a team of more than 120 specialists from 6 countries.
We have withstood multiple challenges, such as COVID-19 pandemic and war aggression against Ukraine, we have secured sustainable development processes, saved all our projects and jobs. Even more – we’re constantly growing.
Every day we add new project to our portfolio in the following areas of expertise:
- Healthcare
- Real estate
- Livestream E-commerce
- Fintech (WealthTech, Capital Trading)
- Real Time Communications (RTC)
In addition, we develop 2 of our own solutions that help our customers get faster applications for video or audio calls (https://www.softermii.com/solutions/vidrtc) or an application for real estate with 3D visualization
(https://www.softermii.com/solutions/apartmii)
Company’s mission:
Softermii: Succeed Without (L) imitations
We will turn any idea into a valuable product.
Our plans as a company:
We want to move from a regular outsourcing business to an ecosystem of outsourcing, education and product development companies.
📲💻 Project:
MarketRaces is revolutionizing how users engage with financial markets by transforming market dynamics into an interactive horse racing game. Our platform makes financial education fun, competitive, and rewarding.
🌎 Location:
Europe, preferably Cyprus, or Ukraine with the ability to travel abroad.
👬 Why we have opened this vacancy:
Team extension.
💻 Type of cooperation:
Remote, full-time.
📋 Your responsibilities on the project will be:
- Player Retention & Engagement Strategy
- Develop data-driven retention strategies to increase active users and reduce churn.
- Work closely with CRM, email marketing, and in-game messaging teams to create engaging campaigns.
- Analyze player behavior, deposit trends, and session frequency to personalize offers.
- Design automated retention campaigns (emails, push notifications, SMS, in-app messages) based on user segments.
- Build player lifecycle journeys (welcome flows, reactivation campaigns, VIP programs, churn prevention).
- Optimize loyalty programs and rewards for long-term player engagement.
- Create and optimize bonuses, cashback programs, daily challenges, and seasonal promotions.
- Implement A/B testing to measure the effectiveness of different promotions.
- Ensure bonuses align with revenue goals and prevent bonus abuse.
- Develop exclusive VIP retention strategies to retain high-value players (whales).
- Personalize offers for top depositors through tailored rewards, events, and account managers.
- Identify early signs of churn using behavioral analytics and predictive modeling.
- Create win-back campaigns for inactive players through special promotions.
- Implement exit surveys and feedback loops to understand why users leave.
- Track key retention KPIs: DAU, MAU, Retention Rate (D1, D7, D30), LTV, and Churn Rate.
- Use tools like Google Analytics, Mixpanel, Amplitude, Power BI, and SQL to measure retention performance.
- Present insights and actionable reports to the leadership team.
- Ensure retention strategies align with gambling regulations and responsible gaming policies.
- Work closely with the customer support and KYC teams to prevent fraud and promote ethical engagement.
👨👩👧👦 Team:
Executive Team Department, Company owners (4 people), Product Owner, Acquisition Manager
🗞 Our requirements to you:
- 5+ years of experience in player retention and lifecycle marketing.
- Deep understanding of CRM & Marketing Automation tools.
- Proficiency with Google Analytics (GA4), Power BI, Mixpanel, and Amplitude.
- Hands-on experience with A/B Testing and performance optimization.
- Strong experience in designing and managing loyalty programs and promotions.
- Experience in the iGaming or fintech gaming industries.
- Upper-intermediate or higher English level.
💥 It would be cool if you have experience with:
- AI & Predictive Analytics for churn prediction and player segmentation.
- VIP & High Roller Management.
- Omnichannel Retention Strategies (email, push, SMS, Discord, in-app messaging).
👨💻 Interview process:
- Call-acquaintance
- HR Interview
- Final Interview
What we can offer you:
- We have stable and highly-functioning processes – everyone has their own role and clear responsibilities, so decisions are made quickly and without unnecessary approvals.
- You will have enough independence to make decisions that can affect not only the project but also the work of the company.
- We are a team of like-minded experts who create interesting products during working hours, and enjoy spending free time together.
- Do you like to learn something new in your profession or do you want to improve your English? We will be happy to pay 50% of the cost of courses/conferences/speaking clubs.
- Do you want an individual development plan? We will form one especially for you + you can count on mentoring from our seniors and leaders.
- Do you have a friend who is currently looking for new job opportunities? Recommend them to us and get a bonus.
- And what if you want to relax? Then we have 21 working days off.
- What if you are feeling bad? You can take 5 sick leaves a year.
- Do you want to volunteer? We will add you to a chat, where we can get a bulletproof vest, buy a pickup truck or send children's drawings to the front.
- And we have the most empathetic HRs (who also volunteers!). So we are ready to support your well-being in various ways.
A little more information that you may find useful:
- our adaptation period lasts 3 months, this period of time is enough for us to understand each other better;
- there is a performance review after each year of our collaboration where we use a skills map to track your growth;
- we really have no boundaries in the truest sense of the word – we have flexible working day, remote or office is up to you.
Of course, we have a referral bonus system. So if you have a friend who likes our job opening, you can give us their telegram contact, and we in turn will thank you with a bonus if we start working with them!
Required profile
Experience
Other Skills
- Teamwork
- Communication
- Problem Solving
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