[REMOTE] Senior Retention Marketing Strategist at WKND Investments

Join a High-Performance Startup Focused on Building the Future of AI-Driven Retention Marketing

At HOARD, we’re not just another agency—we’re building toward a tech-driven future where AI-powered SaaS solutions redefine retention marketing. While we currently operate as a leading retention marketing agency, our long-term vision is to develop scalable software solutions that help eCommerce brands maximize customer lifetime value and loyalty.

We don’t follow trends—we create them. Our approach is rooted in speed, innovation, and execution at the highest level, setting new standards for retention marketing in a rapidly evolving landscape.

Relentless Pursuit of Excellence

At HOARD, excellence isn’t optional—it’s our standard. We operate with a performance-first culture where outcomes take precedence over effort. Whether it takes three hours or three hundred, the expectation remains the same: deliver world-class results that drive meaningful impact and move the needle. Every team member is empowered to think critically, act decisively, and solve complex problems at scale. This is not a place for those seeking comfort or routine—it’s for individuals who thrive in high-intensity environments and are driven by transformative outcomes.

Innovation at Speed

We are committed to outpacing the pace of innovation in our industry. HOARD’s work culture is built on principles of accountability, speed, and continuous improvement. We don’t just meet expectations—we redefine them. By leveraging cutting-edge AI and automation, we create scalable, data-driven solutions that deliver measurable value for our clients while setting new benchmarks for retention marketing.

Uncompromising Standards

Our team operates with a founder’s mindset—taking full ownership of their work and holding themselves to exceptionally high standards. Collaboration, precision, and simplicity define our execution. Every process we establish is designed to scale efficiently without unnecessary complexity, ensuring that each solution we deliver is as impactful as it is elegant.

Customer-Centric Mission

Our clients’ success drives everything we do. We are obsessed with creating exceptional experiences that help global DTC brands retain their customers, increase engagement, and maximize profitability. From personalized email and SMS campaigns to AI-powered retention strategies, every solution we develop is designed to exceed expectations.

Visionary Thinking

At HOARD, we don’t just think about today—we anticipate tomorrow. We operate with a forward-looking mindset, constantly exploring how advancements in AI will reshape retention marketing over the next decade. Our work lays the foundation for eCommerce brands to unlock new levels of growth by transforming how they engage and retain their customers.

This is your opportunity to join a team where excellence is non-negotiable, and rewards are directly tied to performance. If you’re ready to embrace challenges, push boundaries, and help define the future of retention marketing, HOARD is where you belong. We don’t just aim to compete—we aim to lead.

Why Join HOARD?

• Build Innovative SaaS Solutions: Contribute to creating scalable software designed for global DTC markets.
• Solve Mission-Critical Challenges: Tackle complex business problems using AI-powered tools that drive efficiency, engagement, and retention.
• Pace of Innovation: Work at the forefront of AI technology, where speed, agility, and bold thinking define success.
• Performance-Based Rewards: Enjoy a competitive compensation structure with stock options that align your success with the company’s growth.
• Relentless Pursuit of Excellence: Collaborate with a team that values outcomes over effort and rewards exceptional results.

Role Overview

As the Senior Retention Marketing Strategist, you will be a key driver of HOARD’s client-focused retention strategies, leveraging AI-driven insights to deliver measurable outcomes. You will design and optimize lifecycle marketing programs—covering email, SMS, and emerging channels—to bolster customer lifetime value, increase repeat purchases, and maximize client ROI.

Your role will be pivotal in shaping how we execute retention marketing campaigns at scale, ensuring that our solutions not only meet clients’ immediate needs but also position them for sustained growth.

Key Responsibilities

• Retention Strategy & Lifecycle Management
  
  • Develop and refine lifecycle marketing strategies, including welcome flows, win-back campaigns, post-purchase journeys, and loyalty programs.
  • Integrate AI-driven personalization and segmentation to improve engagement metrics and overall ROI.
• Campaign Execution & Optimization
  
  • Oversee the end-to-end execution of email and SMS campaigns—ensuring accuracy, timeliness, and adherence to best practices.
  • Conduct A/B testing, analyze results, and refine strategies to drive continuous performance improvements.
• Data-Driven Insights & Reporting
  
  • Translate performance data into actionable insights that inform future strategies.
  • Collaborate with data teams to build dashboards and reporting frameworks for client presentations.
• Deliverability & Compliance
  
  • Maintain high deliverability standards and ensure compliance with GDPR, TCPA, and CAN-SPAM regulations.
  • Troubleshoot any deliverability issues and implement solutions to maintain sender reputation.
• Collaboration & Team Leadership
  
  • Work closely with cross-functional teams—Creative, Product, and Client Strategy—to deliver integrated campaign experiences.
  • Provide mentorship and guidance to junior retention marketers, ensuring best practices are consistently applied.

Who You Are

• Outcome-Oriented Performer
  You understand that results—not effort—are what matter most. You pursue excellence relentlessly and deliver outcomes that drive tangible impact.
  
• Expert Communicator & Thought Partner
  You excel at consultative communication, translating complex ideas into actionable strategies while fostering productive cross-department collaborations.
  
• Critical Thinker & Problem Solver
  You identify root causes with precision and craft scalable solutions that elevate efficiency without compromising quality.
  
• Speed-to-Result Focused Innovator
  You thrive in fast-paced settings where urgency is paramount, yet you maintain a commitment to top-tier quality.
  
• Process-Oriented & Scalable Thinker
  You design repeatable systems that remain effective as the company grows, ensuring consistency in outcomes.
  
• Creative & Data-Informed Leader
  You leverage data to optimize creative decisions, understanding how open rates, CTRs, and conversions can be improved through compelling design and messaging.
  
• Strong Leader & Mentor
  You elevate your team’s capabilities through clear guidance, accountability, and an environment that encourages continuous innovation.
  
  

Requirements

• 5+ Years of Retention Marketing Experience
  Demonstrated success in email and SMS lifecycle marketing for eCommerce or DTC brands.
• Hands-On Automation & Segmentation Expertise
  Proficiency with leading ESPs (e.g., Klaviyo) and SMS platforms (e.g., Attentive, Postscript).
• Analytical & Data-Driven
  Deep understanding of KPIs such as LTV, repeat purchase rates, and deliverability metrics.
• Testing & Optimization Skills
  Proven track record of implementing A/B testing, personalization, and iterative improvements to boost engagement.
• Compliance Knowledge
  Familiarity with GDPR, TCPA, and CAN-SPAM regulations.
• Cross-Functional Collaboration
  Comfortable working with creative, product, and analytics teams to deliver cohesive campaign experiences.
• Client-Facing & Communication Skills
  Ability to clearly present recommendations, results, and ROI to stakeholders at all levels.

Compensation & Benefits

At HOARD, we believe in rewarding excellence:

• Competitive Base Salary
  Designed to attract top global talent who thrive under pressure.
• Generous Stock Options
  Your success is directly tied to the company’s growth and profitability.
• Performance-Based Bonuses
  Awarded for exceeding key milestones and revenue targets.
• Access to Cutting-Edge Tools & Resources
  Enabling world-class execution and continuous innovation.
• High-Performance Culture
  A work environment where contributions are recognized—and rewarded—for driving real impact.
• Health Insurance Benefits (Available upon request)
  Providing an added layer of support for your well-being.
• Remote-Friendly & Flexible Work Environment
  Embrace a culture of accountability and autonomy, with the freedom to deliver excellence from anywhere.

Ready to Shape the Future of Retention?
Apply now to become a Senior Retention Marketing Strategist at HOARD, where you’ll be empowered to push boundaries and redefine what’s possible in AI-driven retention marketing. Join us in delivering transformative outcomes, operating at unparalleled speed, and setting new standards for excellence in the eCommerce space.