Offer summary

Qualifications:

Bachelor's degree in Marketing, Business, or a related field., Proven experience in B2C and B2B marketing strategies., Strong analytical skills with proficiency in Google Analytics and marketing tools., Excellent leadership and team management abilities..

Key responsabilities:

Develop and execute comprehensive marketing strategies for both student acquisition and brand partnerships.

Manage content marketing, social media, and email campaigns to enhance brand engagement.

Oversee lead generation efforts and optimize conversion rates in collaboration with the sales team.

Track performance metrics and provide insights to improve marketing effectiveness.

Job description

About ScholarshipOwl

ScholarshipOwl is a fast-growing marketplace connecting students with scholarships and helping brands run impactful scholarship campaigns. We are on a mission to make scholarships more accessible while providing brands with a unique way to engage with the next generation. We are looking for a Marketing Team Lead to build and execute our marketing function, driving both B2C growth (student acquisition and engagement) and B2B demand generation (brand partnerships and lead generation). If you thrive in fast-paced startup environments, love tackling both paid and organic growth strategies, and want to build a scalable marketing function from scratch, this is the role for you!

Key Responsibilities

Content & Brand Marketing
- Create and execute a content marketing strategy that includes blogs, case studies, social media, and video content. Oversee email marketing, lead nurturing, and thought leadership campaigns. Ensure consistent brand messaging and storytelling across all channels.
Lead Generation & Demand Generation (B2B)
- Develop B2B demand generation campaigns to attract brands and advertisers.
- Manage LinkedIn ads, account-based marketing (ABM), and content-driven lead nurturing.
- Work closely with the sales team to generate high-quality leads and optimize conversion rates.
Growth & Performance Marketing (B2C & B2B)
- Develop and execute a full-funnel marketing strategy to drive student sign-ups (B2C) and brand partnerships (B2B).
- Manage paid acquisition campaigns across Google Ads, Facebook, TikTok, LinkedIn, Instagram, and YouTube.
- Optimize conversion funnels, landing pages, and ad creatives to maximize CAC/LTV efficiency.
- Use SEO and organic growth strategies to increase traffic and engagement.
- Run A/B testing and data-driven optimizations to improve performance.
Social Media & Community Growth
- Build and execute an organic and paid social media strategy across platforms (Instagram, TikTok, LinkedIn, Twitter, YouTube).
- Develop engaging, viral content and drive community growth & brand engagement.
- Oversee content calendar, audience engagement, and social media analytics.
Influencer & Affiliate Marketing
- Develop and manage influencer marketing campaigns to drive student sign-ups.
- Identify, recruit, and manage affiliates and referral partners to drive organic growth.
- Track influencer and affiliate performance, optimizing for engagement and conversion.
Analytics, Reporting & Optimization
- Track key performance metrics (CAC, LTV, CPA, ROI, retention, etc.) and optimize marketing strategies accordingly.
- Use Google Analytics, Mixpanel, HubSpot, and marketing dashboards to measure success.
- Provide data-driven insights and recommendations to the executive team.
Leadership & Cross-Functional Collaboration
- Work closely with Product, Sales, and Customer Success to align marketing with business goals.
- Hire, manage, and develop a small but high-impact marketing team as the company scales.
- Manage external vendors, freelancers, and marketing partners.