Demand Generation Manager- Marketing

Choozle is seeking a dynamic and experienced Demand Generation Manager to lead and optimize our digital marketing efforts, driving lead generation, customer acquisition, and brand visibility within the Ad Tech industry. This role will focus on developing and executing marketing automation strategies, optimizing HubSpot workflows, and ensuring seamless integration between HubSpot and Salesforce. The role will support content marketing efforts in collaboration with the VP of Marketing and assist in overseeing paid search, programmatic, and social media advertising in partnership with our digital agency. By aligning digital marketing, content strategy, and demand generation efforts with customer insights, competitive intelligence, and industry trends, this role will drive measurable impact across the organization, supporting revenue growth, demand generation, and stronger client relationships.

SALARY $85,000 - $100,000
LOCATION Must be located in the US & eligible to work in the United States without sponsorship.

WHO YOU ARE

• A digital marketing professional with 5-7 years of experience in demand generation, content marketing, or digital strategy, preferably in Ad Tech.
• Proficient in HubSpot, Salesforce, SEO, SEM, paid media, and account-based marketing (ABM).
• Experienced in paid search, programmatic, and social advertising, collaborating with agencies to optimize performance.
• Data-driven, with expertise in A/B testing, CRO, and marketing analytics.
• Skilled in translating complex insights into compelling marketing materials.
• A collaborative team player who works across departments to align marketing efforts with business goals.

WHAT YOU’LL DO

Digital Marketing

• Manage and optimize Choozle’s website, SEO strategy, and SEM campaigns to drive engagement and conversion.
• Develop and execute paid advertising campaigns on Google Ads, LinkedIn, and programmatic DSPs in collaboration with Choozle.
• Monitor website traffic and user behavior using analytics tools to inform future strategies.
• Implement A/B testing for ads, landing pages, and email campaigns to optimize performance.

Content Strategy and Marketing

• Work with internal subject matter experts to translate complex insights into persuasive marketing materials.
• Oversee Choozle Academy, Knowledge Base, and customer feedback programs (NPS, G2).

Demand Generation

• Lead demand generation & ABM campaigns targeting high-value leads in key industries.
• Implement account-based marketing (ABM) strategies to engage key decision-makers.
• Collaborate with sales to optimize lead scoring and nurturing workflows in HubSpot and Salesforce.
• Analyze and refine marketing strategies based on performance data.

IN ADDITION TO SALARY, CHOOZLE OFFERS:

• Company Equity
• $100 Monthly Wellness Stipend
• $100 Work From Home Stipend
• Self-Managed Time Off
• Paid Parental Leave
• 12 Paid Holidays
• Work Flexibility
• 401k Contribution/Match (3%) 
• $2,000 Employee Referral Bonus
• Medical HSA Employer Paid At 100%
• Employer contributions into HSA account
• Medical PPO & Dental Employer Paid At 90%
• Employer Covers Up To 50k Of Life Insurance
• Upgraded Options, & Voluntary Additional Life Plans Available. 
• Employer Paid Long Term Disability Provided. 
• Employer Provided Employee Assistance Program (EAP) 
• 70% Of Dependent Premiums Covered. 
• 3 days of paid volunteering 
• Paid leave for miscarriage and/or abortion
• Work-Life Balance

WHAT TO EXPECT:

• Resume Review
• People Operations 
• Team Interview
• VP Interview
• Deliberation/Contingent Offer
• Background Check
• Official offer

This role will remain posted until filled.

Choozle is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, color, religion, national origin, age, disability, veteran status, genetic data, or other legally protected status. Choozle  is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Choozle will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact [email protected]

OTHER DUTIES Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  While performing the duties of this job, the employee is frequently required to sit. The employee is occasionally required to stand; walk; and use hands to finger, handle or feel controls. The employee must occasionally lift and/or move objects up to 10 pounds. Specific vision abilities required by this job include close vision and distance vision. This is largely a sedentary role; however, some filing is required. This would require the ability to lift files, open filing cabinets and bend or stand on a stool as necessary. 

PRE-EMPLOYMENT REQUIREMENTS A criminal background check is required for any applicant receiving a conditional offer of employment. Background checks serve as an important part of the selection process at Choozle. This type of information is collected as a means of promoting a safe work environment for current and future Choozle employees. Background checks also help Choozle obtain additional applicant related information that helps determine the applicant's overall employability, ensuring the protection of the current people, property, and information of the organization. All offers of employment are contingent on verification of applicants’ right to work in the United States. Choozle complies with the Immigration Reform and Control Act of 1986, every new employee is required to complete the Employment Eligibility Verification Form I-9 and show documents that prove identity and employment eligibility. Choozle participates in E-Verify and will provide the federal government with employee form I-9 information to confirm work authorization.

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