Enterprise Segment Marketing Manager
Offer summary
Qualifications:
Bachelor’s degree in Marketing, Communications, Healthcare Administration, or a related field., 5+ years in relevant Marketing / Commercial Operations or Marketing Strategy role, preferably in Healthcare IT., Strong communication and interpersonal skills for effective collaboration across teams., Proven experience in managing multiple marketing initiatives and developing reporting..Key responsabilities:
- Develop and execute comprehensive go-to-market strategies aligned with business objectives.
- Collaborate with cross-functional teams to ensure cohesive messaging and campaign execution.
- Conduct regular analysis of the Enterprise business segment to inform marketing strategies.
- Provide monthly business reports summarizing performance and recommendations for strategy modifications.
Job description
Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Enterprise Segment Marketing Manager
We are looking for an Enterprise Segment Marketing Manager to join the Group and Enterprise Marketing team within our Marketing department. In this role, the Enterprise Segment Marketing Manager will support the Enterprise go to market strategies. This involves partnering closely with our marketing partners and sales stakeholders to define marketing initiative objectives, align messaging with target audiences, and collaborate with cross-functional teams to execute impactful content.
The Segment Marketing Manager will work closely with marketing partners and sales leadership to develop, implement, and be an expert on compelling messaging that resonates with our Enterprise prospects and their various buyer personas, while aligning to our athenahealth brand and value messaging. This individual will leverage data to make informed recommendations on how to refine our market segmentation and targeting for quarterly outbound activations with SDR teams among other tactics, as well as make recommendations for prescriptive prospecting across the Sales Development team.
Finally, the Enterprise Segment Marketing Manager will be responsible for conducting regular analysis and developing reporting for the Enterprise business segment to understand the needs, preferences, and behaviors of the Enterprise market, and identify insights that will inform Enterprise Segment marketing program strategies.
The Team: Enterprise Segment Marketing team owns the Enterprise go-to-market strategy for healthcare organizations with 275+ MDs, working in close alignment with our Sales stakeholders and Marketing partners to help grow pipeline and bookings. We support the new and existing logo Enterprise business through at-scale, 1:few, and 1:1 tactics informed by our strategy to grow the business across our key audiences, by leveraging tactics like web and paid media, lead generation partnerships, outbound activations, industry and proprietary events, sales enablement, active pipeline deal support, and customer co-marketing.
Job Responsibilities
Develop and execute comprehensive go-to-market strategies that align with overall business objectives and target key market segments and/or audiences
Collaborate with cross-functional teams including product, sales, and creative to ensure cohesive messaging and campaign execution
Oversee program execution from planning to post launch analysis, tracking kpis and refining tactics to optimize results
Conduct regular in-depth analysis of Enterprise business segment to understand the needs, preferences, and behaviors of the Enterprise market, and applying them to the go-forward Enterprise Segment go-to-market strategy
Stay close to and understand competitor landscape and emerging industry trends to inform strategic decisions
Understand core audience sub-segments and have pulse on how they are performing – conversion rates, meetings, gross adds, bookings across each key audience
Support development of compelling messaging that resonates with our Enterprise prospects and their various buyer personas, while aligning to our athenahealth brand and value messaging
Collaborate with cross-functional teams to ensure messaging consistency across all marketing channels, including outbound activations, collateral, events
Provide monthly business reports summarizing the activations performance, inbound performance, and performance of any other channels like events, including recommendations of how to modify that strategy based on findings
Regular performance updates include:
Weekly Executive Leadership update: Draft analysis weekly to send to Enterprise Segment Leadership
Analysis prior to Quarterly Marketing Reviews & Quarterly Sales Business Reviews to inform the narrative
Ad-hoc performance analysis requests as requested by leadership
Typical Qualifications
Bachelor’s degree in Marketing, Communications, Healthcare Administration, or a related field.
5+ years in relevant Marketing / Commercial Operations or Marketing Strategy role, with experience in Healthcare IT a plus
Demonstrated success developing and enhancing reporting, weaving together inputs from multiple teams, marketing channels, and data sources
Excellent understanding of prospect segmentation and targeting strategies
Strong communication and interpersonal skills, with the ability to collaborate and influence effectively across teams.
Proven experience working with marketing and sales teams
Proficient in managing multiple marketing initiatives simultaneously, while meeting deadlines with high-quality deliverables
About athenahealth
Here’s our vision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
What’s unique about our locations?
From an historic, 19th century arsenal to a converted, landmark power plant, all of athenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our 10 offices across the United States and India — plus numerous remote employees — all work to modernize the healthcare experience, together.
Our company culture might be our best feature.
We don't take ourselves too seriously. But our work? That’s another story. athenahealth develops and implements products and services that support US healthcare: It’s our chance to create healthier futures for ourselves, for our family and friends, for everyone.
Our vibrant and talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing their best selves to work.
Our size makes a difference, too: We are small enough that your individual contributions will stand out — but large enough to grow your career with our resources and established business stability.
Giving back is integral to our culture. Our athenaGives platform strives to support food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth’s Corporate Social Responsibility (CSR) program, we’ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.
What can we do for you?
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. And we provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
athenahealth is committed to a policy of equal employment opportunity—that’s why we recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. We’re happy to provide a reasonable accommodation, for those with a disability, to complete any part of the application process. If you are unable to access or use this online application process and need an alternative method for applying, please contact us at taoperations@athenahealth.com for assistance.
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Experience
Other Skills
- Collaboration
- Communication
- Problem Reporting
- Social Skills
- Time Management
- Problem Solving
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