Marketing Operations & Lifecycle Lead

We’re tackling a key challenge for all Internet businesses today: navigating the changing landscape of tax. In the last few years, software businesses have gone from not having to worry about sales tax, to needing to monitor their exposure, calculate local sales tax rates, and file returns in over 20 US states and many countries worldwide.

So much of our economy today and tomorrow exists online. The internet economy has grown 6x over the last 10 years and software development productivity is only positioned to accelerate. Companies should be able to transact with customers everywhere. Anrok is building the tools behind the scenes that make compliant digital commerce a reality for companies big and small.

Anrok connects with billing and payment systems to automate sales tax compliance end-to-end. We have raised over $50M from leading investors like Sequoia, Index, and Khosla Ventures. 

As Anrok’s  Marketing Operations & Lifecycle Lead, you will drive pipeline growth and operational efficiency by optimizing lead flow, growing and enriching our prospect database, optimizing campaign performance, and ensuring the right marketing technology is in place. The ideal candidate has experience with marketing automation platforms, email marketing, and analyzing marketing funnels for efficient pipeline generation.

You'll join a talented team at Anrok, working within the marketing team and reporting to the Head of Marketing. You'll also collaborate with Anrok's sales ops, sales, and senior leadership teams.

In this role, you will:

• Drive marketing funnel efficiency by managing and optimizing lead capture, lead data, lead scoring, lead nurture, and lead routing

• Own and improve our marketing tech stack (Hubspot, KeyPlay, Clay, Google analytics, tag manager, search console, etc.)

• Identify opportunities to optimize the entire prospect lifecycle from web visit to lead to opportunity through testing and data-driven decisions

• Own the identification, tiering, and segmentation of target accounts to drive ABM efforts

• Develop and refine a lead scoring model that maximizes conversion

• Establish and document repeatable processes for campaign execution and reporting

• Own our email marketing channel and optimize its performance through A/B testing and segmentation

• Build and maintain performance dashboards that provide actionable insights for cross-functional partners

• Evolve our attribution model and improve reporting of pipeline generation, campaign influence, and channel impact

• Stay current with emerging martech solutions, especially AI-driven tools like Clay, and lead technical implementation and integration of new technologies

What excites us:

• 4+ years of marketing operations experience in B2B SaaS, with at least 2 years of being the core admin for a marketing automation tool (preferably Hubspot)

• Expertise with email marketing platforms, and at least a working knowledge of CRM software (preferably Salesforce)

• Ability to execute quickly and correctly—you can launch complex drip campaigns and turn around detailed reports, accurately and on time

• Experience managing and optimizing lead funnels, including lead scoring and handoff

• Detail-oriented with a data-driven mindset. You proactively create insightful reports, thoroughly think through all edge cases in processes, and consistently recommend data-backed optimizations

• Readiness to jump into challenges, build from the ground up, iterate quickly, and work cross-functionally to solve problems

• Strong project management experience with exceptional organizational skills and ability to drive multiple priorities to completion

What we offer:

• The equity upside of an early-stage startup with the product-market fit of a later-stage company.

• Hybrid work environment (3 days a week) including lunches and snacks in our SF or SLC office.

• Medical, dental, and vision insurance covered 100%.

• One Medical membership covered, flexible sick benefits and more.

• Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.

• Bi-annual team offsites and optional quarterly gatherings at the SF HQ office.

• Home office setup stipend to ensure you have the equipment you need to thrive at work.