Business Systems Analyst

Location: Remote, EMEA 

Department: Customer Success | CSSO |  Business Acceleration & Transformation

Executive Summary

HubSpot's Business Acceleration & Transformation (BAT) team is on a mission to transform how we deliver exceptional customer experiences. By leveraging AI, automation, and cutting-edge technology, we empower the Customer Success organization to operate faster and at scale while driving meaningful business impact.

We are looking for a highly motivated Business Systems Analyst (BSA) to design, build, and optimize scalable business solutions, primarily within HubSpot’s systems landscape and 3rd party applications. In this hands-on technical role, you will serve as a critical bridge between business requirements and product build, making sure our systems effectively support CS workflows, automation, and data architecture. You will lead high-impact projects, collaborate cross-functionally, and drive the future of CS systems. Responsibilities include configuring integrations, developing automation, and building scalable solutions. The ideal candidate has deep expertise in system architecture and APIs along with a strong grasp of CS operational challenges and opportunities. We are looking for someone who thrives in a fast-paced environment, brings technical excellence, and leverages creative problem-solving to deliver high-quality outcomes.

In this BSA role you will:

• Technical Solutions Development: Partner with Flywheel Product and CS stakeholders to architect, build, and implement scalable automation solutions that improve efficiency and enhance rep + customer experience. 
• Business Requirements Gathering: Develop a comprehensive understanding of the challenges CS teams face and collaborate cross-functionally to gather, analyze, and translate business requirements into technical solutions.
• 3rd party System Integration: Drive the seamless integration of 3rd party systems and build low code/no code automations to support the CS PoCs/Pilots. 
• Technical Expertise: Develop deep expertise of our third-party systems, APIs, data architecture, and integration platforms. Proficiently configure applications, build and manage integrations, and perform data analysis.
• Process Optimization: Identify and implement opportunities to streamline and automate processes in the customer journey, reducing friction and driving usage.
• Data Analysis and Reporting: Utilize data analytics to identify high-impact areas and establish reporting on leading and lagging KPIs to measure program effectiveness.
• Cross-functional Collaboration: Serve as the central liaison between CS and Flywheel Product teams, ensuring clear communication of business requirements and timely, high-impact solution delivery.
• Support and Training: Provide hands-on support for internal teams and deliver training to maximize adoption of new systems and processes.

Qualification Requirements:

Technical: 

• Strong experience in business systems, AI/ LLM tools, solution architecture, systems design, software engineering, or related fields.
• Strong technical acumen and familiarity with systems integration, automation, and process optimization.
• Technical proficiency should include app configuration (users, permissions, customizations, workflows, validations, etc), ability to work in an iPaaS (requires understanding APIs, JSON, databases, etc), and medium-level SQL (as evidenced by comfort digging into Looker or being hands-on in SQL queries).
• Experience implementing third-party systems and low-code/no-code automations
• Experience with data analysis and creating KPI-driven reports.

Business Mindset:

• Build world-class automation solutions: Design, build, test, and optimize workflows that incorporate HubSpot workflows and AI technology.
• Problem-solving acumen: Analytical and detail-oriented, with the ability to identify root causes, communicate solutions, and prevent future issues.
• Resiliency in managing complexity: Thrives in ambiguity, maintaining composure and focus in overcoming obstacles and delivering effective solutions.
• Creative vision and innovation: Combines outside-the-box thinking with a clear vision to design impactful, forward-looking solutions with scalability as the focus.
• Commitment to winning: A results-driven mindset focused on achieving business goals through dedication and high-quality outcomes.
• Growth mindset: Open to feedback, continuously learning, and eager to improve in dynamic and evolving environments.

Why join HubSpot’s BAT Team? 

At HubSpot, we value innovation, collaboration, and personal growth. As part of the BAT team, you will have the opportunity to shape critical systems and processes that directly impact our customers and internal teams. We are so excited to welcome a creative, data-driven thinker ready to make an immediate impact!