Offer summary

Qualifications:

3-5+ years of experience in digital marketing, particularly in demand generation and performance optimization., Minimum of two years of experience in SEO, SEM, and ad budget management., Strong technical knowledge of website analytics and conversion rate optimization, with hands-on experience using tools like Marketo and Google Analytics., Ability to collaborate with cross-functional teams and manage multi-channel paid media campaigns..

Key responsabilities:

Collaborate with marketing leads to identify digital marketing needs and manage project coordination with third-party agencies.

Develop and execute a performance-driven digital marketing strategy focused on lead acquisition and customer retention.

Manage website UX, conversion rate optimization, and collaborate with design teams for website development.

Track and report on digital marketing performance KPIs, providing insights for continuous improvement.

Job description

GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions and minimize risk. By taking a three-tiered, holistic approach for evaluating security posture and ecosystems, GuidePoint enables some of the nation’s top organizations, such as Fortune 500 companies and U.S. government agencies, to identify threats, optimize resources and integrate best-fit solutions that mitigate risk.

We are looking for a skilled Digital Marketing Manager to support digital marketing efforts and the launch of a new paid media strategy. This role will engage in the development of paid media, organic digital efforts, website strategy and more while providing “Wow Them” service to clients and/or internal customers or co-workers.

The Digital Marketing Manager will be required to demonstrate strong digital and demand gen focused skills, lead by influence, and strong business/ financial acumen to drive the use of progressive digital marketing programs that will align the delivery business objectives and priorities.

Roles and Responsibilities:
● Collaborate with the marketing department leads and cross-functional leaders to understand the digital marketing needs of the business.
● Manage internal project coordination and act as the primary liaison with third-party digital agency focusing on organic search, SEO, paid search and paid social digital strategies.
● Develop and execute a performance-driven digital marketing strategy tailored to optimizing lead acquisition, conversion, and customer retention.
● Manage website UX & strategy, conversion rate optimization (CRO), A/B testing, and personalization strategies to increase lead generation. Works in collaboration with internal design team and external consultants on website development and project management.
● Collaborate with our internal social media team to ensure alignment between all of our organic and paid social messaging.
● Team with the Regional marketing leads to help drive targeted paid media efforts to help expand emerging regions.
● Manage and collaborate with program owners on email marketing campaigns and newsletters related to specific programs, events, and other projects.
● Optimize the digital marketing budget, ensuring strategic investment across paid, organic, and owned channels.
● Track and report on digital marketing performance KPIs, providing insights and recommendations for continuous improvement.

Required Experience:
● 3-5+ years of experience in digital marketing, with a proven track record in demand generation, growth marketing, and performance optimization.
● Minimum of two (2) years search engine optimization, search engine marketing, and ad budget management experience
● Strong technical knowledge of SEO, website analytics, and conversion rate optimization.
● Hands-on experience with marketing automation tools like Marketo.
● Data-driven mindset with deep experience using Google Analytics (GA4), attribution modeling, and performance reporting.
● Experience working with cross-functional teams and collaborating with regional/field marketing and product teams to align marketing efforts with business goals.
● Expertise in managing multi-channel paid media campaigns across different markets, including Google Ads, LinkedIn Ads, Meta Ads, and programmatic advertising.
● A strategic thinker who is also willing to roll up their sleeves and execute when needed.

Travel Requirements:
● Any travel/on site requirements as needed

Physical Requirements:
● Sedentary work
● Substantial movement of the wrists, hands, and/or fingers for a minimum of 8 hours a day
● Required to have close visual acuity to view computer terminal and/or extensive reading for a minimum of 8 hours a day
● If you have additional physical requirements/changes, please discuss with HR first

We use Greenhouse Software as our applicant tracking system and Zoom Scheduler for HR screen request scheduling. At times, your email may block our communication with you. Please be sure to check your SPAM folder so that you don't miss updates on your application.

Why GuidePoint?

GuidePoint Security is a rapidly growing, profitable, privately-held value added reseller that focuses exclusively on Information Security. Since its inception in 2011, GuidePoint has grown to over 1000 employees, established strategic partnerships with leading security vendors, and serves as a trusted advisor to more than 4,200 customers.

Firmly-defined core values drive all aspects of the business, which have been paramount to the company’s success and establishment of an enjoyable workplace atmosphere. At GuidePoint, your colleagues are knowledgeable, skilled, and experienced and will seek to collaborate and provide mentorship and guidance at every opportunity.

This is a unique and rare opportunity to grow your career along with one of the fastest growing companies in the nation.

Some added perks….

Remote workforce primarily (U.S. based only, some travel may be required for certain positions, working on-site may be required for Federal positions)
Group Medical Insurance options: Zero Deductible PPO Plan (GuidePoint pays 90% of the premium for employees and 70% for family plans (spouse/children/family) or High Deductible Health Plan with HSA (GuidePoint pays 100% of the employees premiums and 75% for family plans (spouse/children/family) and GPS will contribute in one lump sum: ($500 per EE annually / $1000 per family annually (includes spouse/children/family options)
Group Dental Insurance: GuidePoint pays 100% of the premium for employees and 75% of family plans
12 corporate holidays and a Flexible Time Off (FTO) program
Healthy mobile phone and home internet allowance
Eligibility for retirement plan after 2 months at open enrollment
Pet Benefit Option

Required profile