Marketing Specialist

At Dynatron Software, we help automotive service departments increase revenue and profitability with our suite of services. We strive to be a people-first company where employees enjoy coming to work, the people they work with, and are given the autonomy to succeed. Our company culture is built on a foundation of our 5 Core Values: Sense of Urgency, Delivering Results, Accountability, Positive Attitude, and Success Driven.

We are currently looking to add new talent to our growing team!

About the Role:

• Receive, organize, and manage video assets from internal and external sources.
• Edit videos to support marketing campaigns and company initiatives.
• Produce testimonial videos to strengthen brand authenticity.
• Collaborate on video concepts and edit content to suit sales, product, and marketing needs.
• Design basic animated videos that enhance campaigns while adhering to brand guidelines and industry best practices.

• Lead and expand our social media presence across platforms including LinkedIn and Facebook.
• Develop and publish high-quality, engaging content tailored to each platform.
• Respond to comments, messages, and mentions promptly and professionally to foster audience engagement.
• Track and analyze social media metrics to optimize strategies that meet platform-specific KPIs.
• Conduct A/B testing and adjust publishing schedules to maximize reach, engagement, and performance.

• Maintain a consistent tone and cohesive storytelling across all digital platforms.
• Collaborate with cross-functional teams to craft compelling narratives that convey the Dynatron brand effectively.
• Assist in creating content such as blog posts, newsletters, email campaigns, sales collateral, and more.
• Execute email marketing campaigns using tools like HubSpot, ensuring clarity and consistency.
• Contribute to creating engaging digital assets, such as visuals and landing pages, to support customer acquisition campaigns.

• Assist in promoting and managing logistics for in-person and virtual events.
• Step in to lead event initiatives when needed.
• Contribute to post-event follow-up, ensuring all reporting data is accurately imported into relevant systems to nurture leads.

• 1-3 years’ experience in marketing, with a focus on social media management. content development, and video production.
• A solid understanding of social media platforms, trends, and analytics tools.
• Proficiency with marketing and design tools such as HubSpot, Adobe Creative Suite, or similar platforms.
• Strong writing, storytelling, and editing skills.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.

• Event coordination or promotional experience.
• Basic animation design skills to create engaging visual content.
• Experience with video editing software (e.g., Adobe Premiere, Final Cut Pro) for creating professional, engaging outputs.

• Comprehensive benefits, including health, dental, and vision insurance, as well as stock options.
• Flexible work arrangements, including work-from-home opportunities. Professional development opportunities to support your growth.
• 11 paid holidays and 15 days of PTO to help you recharge.
• A home office setup stipend for remote employees.
• A welcome “swag bag” with branded items to make you feel like part of the team.
• The chance to work for an organization that values people first and promotes a
• culture of teamwork, trust, accountability, and results.