Content Specialist

Location: Atlanta, Georgia

Job Type: Part-time contract

Compensation Range: $40 - 45 per hour

We are looking for a B2B Content Marketing Specialist to create, manage, and optimize content that drives engagement, generates leads, and supports our business growth. This role requires a blend of strategic thinking, content creation, and marketing expertise to develop compelling assets that resonate with B2B audiences across multiple channels.

Responsibilities:

Content Strategy & Creation:

• Develop and execute a content marketing strategy aligned with business goals and audience needs.
• Create high-quality B2B content, including blog posts, whitepapers, case studies, ebooks, reports, email campaigns, and social media content.
• Optimize content for SEO and lead generation, ensuring it ranks well and attracts the right audience.
• Collaborate with internal teams (marketing, sales, product) to develop content that supports lead nurturing, customer retention, and brand positioning.
  
  
  

Content Distribution & Promotion:

• Manage content distribution across digital platforms, email campaigns, and social media channels.
• Work with paid media teams to amplify content through PPC, LinkedIn Ads, and retargeting campaigns.
• Develop thought leadership pieces in collaboration with subject matter experts and executives.
  
  
  

Performance Tracking & Optimization:

• Analyze content performance using Google Analytics, HubSpot, SEMrush, or similar tools.
• A/B test headlines, CTAs, and formats to improve content effectiveness.
• Adjust content strategies based on data-driven insights and audience engagement metrics.
  
  
  

Collaboration & Industry Research:

• Conduct research on industry trends, competitors, and audience behavior to inform content topics.
• Repurpose content into multiple formats (infographics, video scripts, slide decks) for extended reach.
• Work with designers, videographers, and external agencies to produce visual and interactive content.
  
  
  

Qualifications:

• 3+ years of experience in B2B content marketing, digital marketing, or copywriting.
• Proven track record of creating content that drives engagement and leads.
• Strong understanding of SEO, keyword research, and content optimization best practices.
• Experience with CMS platforms (WordPress, HubSpot, etc.) and marketing automation tools (Marketo, Pardot, HubSpot).
• Excellent writing, editing, and storytelling skills with attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong analytical skills to track performance and optimize content.
  
  
  

Preferred Qualifications:

• Experience in B2B industries like industrial / manufacturing.
• Familiarity with Account-Based Marketing (ABM) and demand generation strategies.
• Knowledge of video content marketing, webinars, or podcasting is a plus.
  
  
  

JOBID: 1083668

#PL

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).

This posting is open for thirty (30) days.