Digital Marketing and Social Media Specialist (ZR_21172_JOB)

This is a remote position.

Job Highlights: 

Contract: Independent Contractor
Schedule:

• Monday to Friday, 4 hours a day flexible within 9:30am to 5pm Eastern
  

Join a thriving, multi-location restaurant group on the cusp of exciting expansion! This dynamic company is not only launching two new restaurants but also venturing into franchising one of their successful concepts. As they embark on this growth journey, they’re seeking a talented digital marketer to elevate their online presence and drive engagement across all platforms.

As the Digital Marketer with a focus on social media, you’ll be at the forefront of shaping the digital strategy for this ambitious restaurant group. You’ll have the unique opportunity to contribute to the success of multiple restaurant locations, including the exciting launches of two new establishments. Your role will be pivotal in crafting compelling content, boosting brand awareness, and driving engagement across various digital channels. With the company’s franchising plans on the horizon, your expertise will be instrumental in creating buzz and establishing a strong online presence that supports this new phase of growth. This position offers a perfect blend of creativity, strategy, and analytics, allowing you to make a significant impact on the company’s digital footprint and overall success.

• Develop and execute innovative social media strategies to organically grow followers and boost engagement across platforms
  
• Craft captivating content that resonates with food enthusiasts and potential customers
  
• Spearhead SEO initiatives and implement cutting-edge digital marketing techniques to drive substantial traffic to the company’s website
  
• Take charge of website updates and maintenance, ensuring a seamless user experience
  
• Design and implement targeted marketing campaigns for new restaurant launches, creating buzz and anticipation
  
• Support franchising efforts through strategic digital marketing initiatives
  
• Conduct in-depth analysis of digital marketing metrics and use insights to continuously optimize performance
  
• Collaborate closely with the team to maintain consistent brand messaging across all digital touchpoints
  
• Stay ahead of digital marketing trends and best practices, implementing innovative strategies to keep the brand at the forefront of the industry
  

Requirements

• Proven track record in social media marketing, with a passion for the restaurant or hospitality industry
  
• Expert-level understanding of SEO and website traffic optimization techniques
  
• Exceptional content creation skills, including compelling copywriting and eye-catching graphic design
  
• Proficiency in social media analytics tools and the ability to translate data into actionable insights
  
• Outstanding communication skills with the ability to adapt tone and style across various platforms
  
• Self-starter mentality with excellent project management skills to juggle multiple priorities effectively
  
• In-depth knowledge of current digital marketing trends and a knack for identifying emerging opportunities
  
• Ability to think creatively and strategically to develop unique campaigns that set the brand apart
  
• Experience in supporting multi-location businesses and franchising efforts is a plus
  

Benefits

• Permanent work from home
  
• Immediate hiring
  
• Steady freelance job