Regional Marketing Manager

Remote Opportunity

Travel Required

Candidate must live in any of the Cities in FL:

• Miami
• Palm Beach Gardens
• Orlando area
• Plantation

PRIMARY FUNCTION

The Regional Marketing Manager is responsible for developing and executing regional marketing strategies and initiatives that drive brand awareness, patient engagement, and overall growth of the pediatric practices in their assigned region. This role works closely with cross-functional teams, including Operations, Compliance, Legal, and Senior Marketing Leadership, to ensure alignment with corporate objectives, Marketing operations and policies, and regional market needs.

ESSENTIAL DUTIES AND RESPONSIBILITIES

This list may not include all the duties that may be assigned.

Strategic Planning & Execution:

1) Develop and execute regional marketing plans and campaigns to increase brand visibility and drive business growth.

2) Analyze and understand regional market trends, demographics, population nuances, and competitive landscape to inform marketing strategies.

3) Deeply understand regional clinic footprints; newborn volume data, practice histories, strengths, and weaknesses to inform targeted marketing support efforts as needed

4) Collaborate with the Marketing Team to ensure consistency in brand messaging and positioning on all initiatives.

5) Lead the development of standardized Marketing Operations efforts such as DeNovo, Acquisition, and Rebrand processes for the entire Marketing team to follow as assigned by SVP of Marketing.

6) Assists in the development and documentation of various special projects; including but not limited to policy & procedure development (technical writing), database development and management, report generation/dissemination, and programming to improve the efficiency and quality of healthcare services.

Campaign Management:

7) Plan, coordinate, and implement integrated marketing campaigns in collaboration with the greater Marketing Team

8) Oversee the creation of marketing materials, ensuring they are tailored to regional brand needs and compliant with healthcare regulations

9) Lead and execute marketing campaigns and process for DeNovos, rebrands, acquisitions, divestitures, within assigned region

o Includes on-site signage, door vinyl, collateral, etc.

10) Manage the execution of campaigns, tracking their performance, and optimizing results.

Collaboration & Stakeholder Management:

11) Serve as the Marketing expert and lead for the region assigned and act as liaison between company partners and Marketing department.

12) Work closely with Operations, Clinical teams, and Leadership to align marketing efforts with business goals.

13) Support Operations and other departments for collateral or swag orders as needed

14) Work with Operations to ensure location/physician information is always current – ensuring that necessary updates are made in a timely fashion to reflect company changes.

15) Assess and vet Marketing support requests from other departments against company business goals and Marketing Department services and bandwidth to set expectations and deadlines.

Local Events & Classes

16) Lead and plan baby showers or other newborn/new parent event on-site, including providing collateral, decorations, refreshments

17) Lead and plan regional classes such as baby basics, breastfeeding, CPR, etc.

18) Maintain a database of classes and events with analytical data (such as registered/attended, of new patients as a result, ROI), and monitors effectiveness.

Budgeting & Reporting:

19) Manage expenses related to projects/campaigns, ensuring efficient use of resources and staying within allocated spending, maintaining an understanding of all relevant vendors, their services, and costs.

20) Prepare regular reports on the effectiveness of marketing campaigns, providing insights and recommendations to senior management.

Other

21) Frequent travel to group pediatric site offices

22) Attend meetings as required.

23) Ability to work independently on projects with little supervision.

24) Performs other duties as assigned.

QUALIFICATIONS

EDUCATION:

· BA/BS in Marketing/Communications or related field is preferred.

EXPERIENCE:

· A minimum of 5 years’ experience required in the marketing field.

· Project development, data analysis experience and graduate degree preferred.

LICENSURE / CERTIFICATION

· Upon hire, and for the duration of the employment period, the driver’s license must be active and valid.

KNOWLEDGE, SKILLS, AND ABILITIES

· Excellent written and verbal communication skills, with the ability to effectively communicate marketing strategies to both marketing & non-marketing stakeholders.

· Ability to think creatively, bringing new local ideas and approaches to the table to drive patient acquisition and engagement while adhering to industry regulations.

· Excellent organizational skills, clerical skills, analytical skills and interpersonal skills are a must.

· The ability to multi-task, and the ability to work independently.

· Ability to plan and organize daily workload, manage constantly changing priorities, and meet deadlines.

· Ability to work in a fast-moving work environment.

· Excellent decision making and problem-solving skills.

· Strong MS Office skills required, including MS Word, Excel, Outlook, PowerPoint, and Access.

· Experience in project development and data analysis preferred.

· Although some healthcare experience is ideal, a willingness to be trained in this area is sufficient.

TYPICAL WORKING CONDITIONS

· Non-patient facing.

· This position is remote, with travel up to 30% to clinics in the regional footprint

· Due to the national footprint of the company some meetings will be held outside local working hours to accommodate regional time zone preferences.

· May require sitting or standing for long periods, including stooping, bending & stretching for files and supplies.

· Requires occasional lifting of boxes weighing up to 50 pounds.

· Requires manual dexterity sufficient to operate a keyboard, type, operate calculator, copier, and such other office equipment as necessary.