Events Specialist

Department: Marketing

Employment Type: Fixed Term Contract

Location: Canada

Reporting To: Kasi McGurk

Compensation: $50,000 - $55,000 / year

Description

YOUR JOURNEY STARTS HERE...

About Wetravel

Travel gives people new experiences and brings them together, sometimes in life-changing ways. That’s especially the case for group travel and multi-day travel where the participants get to really immerse themselves. Passionate travel organizers make this magic happen and WeTravel is here to support those travel organizers. We help them publish their trip offerings, take bookings, process payments, pay suppliers/vendors, and digitize their operations. This helps travel organizers get more bookings, save time, and save money.

OUR VALUES

This position presents the opportunity to work in a business-critical role in a rapidly growing company. You will also uphold our four core values:

• Be the solution - take ownership, drive collaboration
• Be resourceful - strive for new wins every day
• Be honest - default to transparency
• Be respectful - treat others like you want to be treated
  
  
  

We encourage applicants from diverse backgrounds and underrepresented groups and would invite you to apply. A diverse workforce is a highly productive one, so why not take a chance, send us your application even if you don't meet all our requirements, we may surprise you!

“Culture add” is so much better than "culture fit" and welcome applications from all groups, irrespective of your, age, disability, gender reassignment, gender, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, veteran status and sexual orientation.

We celebrate our diversity.

OUR WORK ETHIC

At WeTravel, we are building a High Performance Culture where we reward top performers, expect a work environment at WeTravel that is fast-paced, demanding and deeply committed to putting our customers first. Our global footprint spans 30 countries, requiring your flexibility, agility, and dedication to our team.

Our high-performing team members are prepared to give their best by embracing the early mornings, late nights, and intensive project work. This commitment to excellence and to tackling challenges head-on is what positions us at the front of our industry.

Joining WeTravel means stepping into a dynamic, demanding environment where your contribution makes a real difference. It’s a place for those ready to dive into their work, push beyond comfort zones, and achieve collective goals through hard work and perseverance.

Here, ambition isn’t just welcomed; it’s essential for those fully committed to our mission of leading the market in the fintech SaaS space.

Key Responsibilities

As an Events Specialist at WeTravel, you will play a pivotal role in developing and managing strategic partnerships and events to drive business revenue, growth and enhance our brand presence. The ideal candidate possesses strong communication skills, business acumen, and a proven track record of successfully establishing and nurturing partnerships. This role requires a dynamic individual who can identify and cultivate mutually beneficial relationships with external organizations, complimentary technology, associations, event organizers and stakeholders. It reports directly into the Head of Marketing and Communications, working closely with many stakeholders including regional Heads of Sales and Account Executives.

• Preference to candidates residing in Toronto, CA - Eastern Timezone*
  
  
  

Key Responsibilities:

• Events Development:
• Identify and evaluate potential events/conferences aligned with company goals and values.
• Develop a comprehensive events strategy to drive business objectives and increase market reach.
• Establish and maintain relationships with key external stakeholders.
• Work with Community Manager to ensure internal events run smoothly + are high-impact.
• Strategic Planning:
• Develop and implement an events roadmap, outlining short-term and long-term objectives.
• Collaborate with internal teams to align partnership strategies with overall business objectives, with a focus on driving revenue.
• Work with the Head of Marketing and Communications to track cost per lead and return on investment for all events, use this base to evaluate events/conferences plan.
• Align conference attendance and budget with business’s focus on ideal customer profiles, match “top accounts” to “key events” to make high-impact and support pipeline.
• Performance Monitoring & Reporting:
• Work with Inbound Ops and Marketing Ops to ensure all events are providing lead lists, when leads are scrubbed and tagged in HubSpot, work with Sales Managers to manage leads to get most ROI from events.
• Track and analyze the performance of events/conferences through regular ROI reporting and analysis.
• Regularly report on the effectiveness of partnerships and events and recommend adjustments as needed.
• Manage and maintain event/conference budget, analyze further to create efficiencies.
• Communication and Brand Building:
• Serve as one of the primary points of contact for external partners.
• Effectively communicate the value proposition of partnerships to both internal and external stakeholders.
• Build brand through partner marketing channels, association channels and through event attendance, focus on tier 3+
• Cross-functional Coordination:
• Collaborate with marketing, sales, product, and other teams to ensure seamless execution of partnership initiatives.
• Training to other departments with onboarding of any new partnerships as required
• Facilitate knowledge transfer and cross-functional cooperation to maximize partnership impact.
  
  
  

Skills Knowledge and Expertise

• Experience managing events internally and externally, global business and B2B is an asset (travel industry even better!)
• Exceptional communication and interpersonal abilities.
• Experience with CRM tools like HubSpot – and lead management.
• Experience with project management tools like Monday.com
• Analytical mindset with the ability to evaluate and measure partnership performance.
• Familiarity with relevant industries and market trends, B2B or Travel Industry experience is an asset.
• B2B events and CRM experience is an asset, specifically relating to understanding leads from events’ lists
• Understanding of reporting on event success, specifically CPL and ROI
  
  
  

Key Competencies:

• Strategic thinking
• Relationship building
• Results-oriented
• Problem-solving skills
• Adaptability and flexibility
• Team collaboration
  
  
  

Benefits

• Attractive compensation ($50-55K USD base)
• Unlimited Paid Time Off!
• Annual team off site.
• 2 week cross-functional onboarding training program for all new colleagues.
• Maternity and Paternity benefits even for Contractors - wherever you are in the world.
• The latest Apple tech you need to be successful.
• A'Dam Program for you to visit us in Amsterdam for 2-4 weeks every year.