Lead generation specialist (PPC & Digital Marketing)

At BE[IN]CRYPTO, we're not just shaping the future of crypto; we're redefining it with innovation, creativity, and a commitment to excellence.

BE[IN]CRYPTO goes beyond being a media publication – we're creators, educators, and innovators.

Our content spans 25 languages, covering major news and generating original content. Beyond media, we've packed our digital nomad backpack with products like Learn, Rankings, Academy, and Jobs.

Our culture is open, dynamic, and fun, driving constant reinvention.

Now BeInCrypto is looking for an experienced Lead generation specialist (PPC & Digital Marketing) to join our Marketing team.

• Plan and organize paid advertising campaigns to generate qualified B2B leads.


• Execute campaigns on LinkedIn, Google PPC, and potentially Twitter.


• Collaborate with: Copywriters for ad text creation, the Design Team for visuals aligned with ad content, and the Sales Team to ensure messaging addresses customer pain points.


• Monitor and optimize campaigns, focusing on performance metrics and ROI.


• Conduct A/B testing to improve campaign effectiveness.


• Provide insights and recommendations for future campaign improvements.

• 2-3 years of experience in paid advertising, preferably B2B-focused.


• Proven track record of managing campaigns on LinkedIn, Google PPC, and Twitter.


• Strong analytical skills with a focus on campaign optimization and lead conversion.


• Ability to manage multiple campaigns simultaneously and prioritize effectively.


• Organized, detail-oriented, and strong in communication.


• Crypto industry knowledge is a plus but not mandatory.

• A true startup experience – flat hierarchy, no bureaucracy, and the opportunity to have a meaningful impact on a growing business;


• Productive ground for applying positive practices from your experience and fresh ideas, complete freedom in actions and decisions (based on numbers and data), and a high degree of trust in your expertise.


• Compensation terms for this role are discussed individually - we are keen on aligning with the market and offering conditions comfortable for you.


• A culture of autonomy and accountability - we rely on numbers and outcomes, not the number of hours you spend online;


• A people-focused organization dedicated to making sure you’re maxing out on learning, growth, and impact, and getting recognized for the great work you do along the way;


• Constant growth opportunities;


• The chance to join a stellar team of talents and learn from them;


• We have team members in 60 countries all over the world! Wherever you go, you can meet someone from the BeInCrypto family.

Hiring Process:

1. HR Interview


2. Submission of Past Campaigns


3. Final Interview with the Hiring Managers

Join our BIC team and take your professional experience to the next level!