Director - Digital Marketing & Partnerships

What is a Director - Digital Marketing & Partnerships at Yellow Pages?

Want to contribute to the development and prosperity of local small and medium-sized businesses? Welcome to Yellow Pages! 
As a Google Premium Partner and Meta Marketing Partner, Yellow Pages is a leader in digital marketing for companies across Canada.

The Director will develop and execute a comprehensive marketing strategy that integrates sales, marketing, and operations to drive business growth. 
This role is responsible for identifying market expansion opportunities, optimizing go-to-market (GTM) strategies, and ensuring alignment between marketing initiatives and overall business objectives. 
The ideal candidate possesses a deep understanding of branding, competitive market dynamics, and customer acquisition strategies

         Responsibilities:

         Development of an Integrated Marketing Strategy & Business Planning

• Develop and implement a strategic marketing plan that aligns with overall business objectives. 
• Define customer segmentation strategies per sales channel based on data insights, market trends, and competitive positioning. 
• Establish and refine customer value propositions to differentiate YP’s offerings and drive market penetration. 
• Provide leadership in integrating marketing, sales, and operations to create seamless customer experiences and revenue growth. 
• Conduct in-depth market research and competitive analysis to refine sales positioning, targeting, and sales collateral. 
• Oversee the strategic alignment of marketing efforts with product roadmap, business expansion plans and partner’s roadmap. 
  
  Go-to-Market (GTM) Strategy & Execution
• Lead the development and execution of GTM strategies for new products, features, services, and market expansions. 
• Identify and assess new business opportunities, including emerging market trends like AI and potential partnerships.
• Collaborate with sales teams to ensure marketing initiatives drive lead generation and revenue growth. 
• Work closely with product managers to develop compelling product marketing strategies, collateral and sales positioning. 
• Develop and oversee multi-channel marketing campaigns to drive awareness, engagement, and conversion.
  
  Sales, Marketing & Operations Integration
• Foster alignment between marketing, sales, and operations to ensure a unified approach to customer acquisition, improve renewal rates and customer retention. 
• Implement data-driven processes to enhance collaboration and optimize marketing-to-sales funnel efficiency for our sales teams and SMBs 
• Establish feedback loops between sales and marketing teams to refine campaign strategies and improve acquisition lead quality. 
• Develop strategic partnerships to enhance brand visibility, lead quality and expand market reach. 
• Ensure seamless execution of integrated marketing initiatives across internal teams and external partners
  
  Performance Measurement, Analytics & Optimization
• Develop key performance indicators (KPIs) and dashboards to track the success of marketing initiatives and product performance. 
• Leverage data analytics to assess campaign effectiveness and drive continuous improvement. 
• Conduct market and competitive benchmarking to inform strategic decision-making. 
• Identify gaps in marketing performance, recommend adjustments, and oversee corrective action implementation. 
• Regularly present insights and recommendations to senior leadership to guide marketing strategy.
  
  Requirements:
  

  Education, Experience and Technical skills

• Bachelor’s degree or equivalent experience in marketing, business strategy, or a related field.

• 10+ years of experience in marketing strategy, business development, or a related role.

• Proven expertise in integrating sales, marketing, and operations to drive business success.

• Strong knowledge of competitive market dynamics and go-to-market strategies.

• Experience in telecommunications, digital media, or technology industries is a plus.

• Proficiency in marketing analytics, performance measurement, and data-driven decision-making.

• Experience in digital marketing, content strategy, and marketing automation tools.

  Competencies

• Strong strategic thinking with the ability to translate insights into actionable business strategies.

• Organization and ability to work on deadlines

• Ability to work with finance to build business plans

• Exceptional communication skills (verbal, written, and presentation) for executive-level engagement.

• Demonstrated leadership and ability to influence cross-functional teams.

• Expertise in project management, prioritization, and execution.

• High proficiency in PowerPoint for executive presentations and Excel for data analysis

• This position involves DAILY interactions with clients or internal and/or external professionals at the national level.

  Therefore, BILINGUALISM in French and English is required.

  
  

• Ability to thrive in a fast-paced, data-driven environment with a focus on innovation and growth.

         
        Our Benefits:

• Competitive salary
• Bonuses
• Insurance and social benefits from day one for your well-being
•  Telemedicine
• Group RRSP and TFSA, pension plan
• Opportunities for internal advancement
• Flexible daytime schedules, Monday to Friday, with no mandatory weekends
• Remote work enabling a work-life-family balance (Must live and work in Canada)
• Start with 3 weeks of vacation, increasing to 4 weeks after 2 years