Sperax USD launched USDs in December 2021 and is the leading stablecoin and yield automating protocol on Arbitrum. Sperax USD mints USDs, a 100% collateralized stablecoin. USDs is fully on-chain and generates organic yield for its holders by sending collateral into various delta neutral DeFi strategies. The yield is passed back to holders via a gasless rebase, unlocking the power of compounding interest with no action necessary from the end user. The SPA token is the governance token of Sperax USD. SPA token holders can benefit by staking SPA to gain governance power in the Sperax DAO, and also be a revenue sharing partner with USDs. A portion of the yield generated from USDs collateral is passed back to stakers of SPA, another portion is burned. This aligns incentives between the governors of the protocol, the SPA stakers, and USDs holders. Sperax USD launched the Demeter protocol in November 2022, a no-code farm launcher on UniV3. Anyone can build their own fully incentivized farm without any coding or technical expertise. Demeter protocol is fully audited and permissionless, serving as a key piece of decentralized infrastructure. For more information visit https://sperax.io/, or visit the dApp at https://app.sperax.io.

Job description

We are looking for a Marketing Manager with experience in planning and executing marketing campaigns. Candidates should have an understanding of the general crypto landscape, how blockchain projects market themselves, how marketing is unique to the space, and new ideas to bring to the table as the space evolves. Most important is a top-down strategic vision of how to set and achieve your Sperax's goals. You should be able to articulate why some projects succeed in their marketing and some fail.

Responsibilities:

Design and implement marketing plans/campaigns for product launches, events, and increasing adoptions
Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
Maintaining our social media presence across all digital channels
Measuring and reporting on the performance of all digital marketing campaigns
Support the team in improving user journeys through targetted content strategies
Monitor metrics, conduct iterative tests throughout the acquisition funnel, and use the results to help inform data-driven strategy updates that lift key performance.
Coordinate with cross-functional teams in aligning the marketing campaigns with the product, business, and development plans.
Monitor and measure performance closely, and optimize each initiative as necessary.

Requirements:

3+ years of experience in digital marketing of a web or mobile B2C product.
Can demonstrate they have planned and managed multi-channel marketing campaigns.
Proven track record of driving demand and growth.
Experience with audience nurturing and pipeline management.
Excellent communication and interpersonal skills, with a strong teamwork mindset
A creative thinker and leader, full of ideas and enthusiasm.

Bonus optional skills:

Relevant web3, crypto, or DeFi experience
Video content creator

Equal Opportunity:

We’re proud to be an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Apply today and let us know what makes you unique!

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