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Marketing Specialist for a Home Furnishings Shop in Australia (Home Based Full Time)

Remote: 
Full Remote
Contract: 
Full time
Work from: 
Australia

Offer summary

Qualifications:

Bachelor's degree in Marketing, Business, or a related field., Proven experience in digital marketing and social media management., Strong analytical skills with the ability to interpret data and optimize strategies., Excellent communication and content creation skills..

Key responsabilities:

  • Develop and execute comprehensive marketing plans to enhance brand awareness and drive sales.
  • Manage social media presence and create engaging content across various platforms.
  • Optimize website for SEO and user experience while managing email marketing campaigns.
  • Track performance metrics and adjust marketing strategies to improve ROI.

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Virtual Coworker Scaleup https://virtualcoworker.com/
201 - 500 Employees
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Job description

As a Marketing Virtual Specialist, you will take full ownership of the marketing initiatives, ensuring brand growth, customer engagement, and increased sales. Duties and Responsibilities include:

Marketing Strategy & Planning
• Develop and execute a comprehensive marketing plan to grow brand awareness and drive sales.
• Identify trends and opportunities to enhance engagement and customer conversion.
• Continuously optimise strategies based on data and performance analytics.

Social Media & Content Creation
• Manage and grow our social media presence across Instagram, Facebook, Pinterest, TikTok, and LinkedIn.
• Create engaging content (graphics, captions, reels, videos) that aligns with the brand identity.
• Develop and manage a content calendar using PlannThat to ensure consistent posting and engagement.
• Respond to comments, messages, and inquiries in a timely and professional manner.

Website & SEO Management
• Optimise product listings, descriptions, and images for SEO and conversions.
• Keep the website updated to ensure a seamless user experience.
• Implement strategies to increase organic traffic and improve search engine rankings.

Email Marketing & Lead Generation
• Design and execute email marketing campaigns (newsletters, promotions, follow-ups).
• Segment audiences and personalise outreach for better engagement and conversions.
• Implement lead generation strategies to nurture and convert potential customers.

Advertising & Paid Campaigns
• Set up and manage Facebook Ads, Google Ads, and Pinterest Ads.
• Track campaign performance, adjust budgets, and optimise for maximum ROI.
• Test and refine ad creatives for better engagement and conversion rates.

Showroom Marketing & Printed Materials
• Create digital and physical marketing materials for the showroom (brochures, flyers, price lists).
• Develop in-store promotions to drive foot traffic and increase showroom visits.
• Design branding materials (bags, T-shirts, packaging, etc.).

Branding, Influencer Marketing & Partnerships
• Maintain a consistent brand voice across all platforms.
• Identify and engage influencers and brand partners for collaborations.
• Manage PR opportunities and build relationships with industry professionals.

Analytics & Performance Tracking
• Monitor key performance indicators (KPIs) and generate weekly/monthly reports.
• Analyse data and adjust strategies to improve results.
• Provide recommendations based on marketing insights and trends.


Biggest Pain Points & Why They Need You
The brand is growing rapidly, and they need a dedicated marketing expert to ensure their presence remains strong and engaging.

Key challenges include:
• Managing multiple marketing channels while maintaining quality and consistency.
• Creating engaging content and ads that drive conversions.
• Tracking and optimising marketing efforts to ensure the best return on investment.

If you are a creative, results-driven marketing specialist who loves working in a fast-paced and dynamic environment, they want you on our team!

Required profile

Experience

Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Success Driven
  • Time Management
  • Communication
  • Creativity
Are you interested?

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