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Marketing Generalist

Remote: 
Full Remote
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Offer summary

Qualifications:

Strong written communication skills for crafting emails and marketing copy., Basic design skills to create visually appealing one-pagers and marketing materials., Project management abilities to handle fast-paced initiatives with multiple stakeholders., Comfortable with video creation tools for producing product videos..

Key responsabilities:

  • Execute demand-generation tactics including emails, blog posts, and social media posts.
  • Generate reports on marketing and sales metrics, focusing on conversion rates and digital performance.
  • Manage administrative tasks to ensure smooth operation of the Marketing department.
  • Monitor and analyze competitors' marketing activities.

SchooLinks logo
SchooLinks https://www.schoolinks.com/
11 - 50 Employees
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Job description

Responsibilities

  • Run scheduled demand-generation tactics such as weekly emails, blog posts, and organic social posting
  • Create reports on marketing and sales metrics, such as conversion rates
  • Weekly report on digital marketing performance (e.g. web traffic and rankings, SEO optimization, search trends, etc.)
  • Manage daily administrative tasks to ensure the Marketing department runs smoothly (Jira project management, project briefs, etc.)
  • Keep organized records of marketing metrics and results of past campaigns
  • Monitor competitors’ marketing activities

Requirements

  • Enjoy working in a collaboratively competitive and fun environment. Achieve your goals while also making others around you better too!
  • Be comfortable in a fast-paced, high energy, ever changing environment
  • Possess a go-getter attitude! You strive to turn any “No!” you get into a “Yes!”
  • Excellent written communication that is substantive and domain-specific -  Can you write a good email? Can you write copy around the benefits of a product? Can you write talking points for a PM to deliver to a webinar of customers?
  • Design sensibilities - You need to be able to create 1-pagers, you don't need to 100% design and create brochures, one pagers, etc, BUT you should be able to do these on your own whether in Canva, Word, etc, doesn't matter but these have to look good and be high fidelity enough to put in front of prospects and customers without having to always wait for a designer to help you
  • Video creation abilities -- can you use tools to record product videos, add slides, and stitch them together?
  • Project management skills - prioritize and manage fast-moving initiatives that involve several stakeholders, timed to product releases, with visibility across multiple teams
  • Technology savvy - need to be able to use and understand our product and how it maps to the specific needs of our customers

Benefits

  • 100% health care coverage
  • 401K with matching
  • Dental & Vision
  • Parental Leave
  • Subsidized gym membership
  • Remote work stipend
  • Annual team offsite
  • Unlimited snacks, coffee, tea (in-house only)

A reasonable estimate of the annual base compensation range for this position is $65,000 - $90,000 USD. This compensation range is specific to the United States and it incorporates many factors including but not limited to an applicant’s skills and prior relevant experience and training; licensures, degrees, and certifications; specific geographic location; internal equity; internal pay ranges; and market data/range parameters.

SchooLinks is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

Required profile

Experience

Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Adaptability
  • Collaboration
  • Communication
  • Problem Solving

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